Sports, sports and oh did I say sports?
This is an incredibly memorable domain name to brand with in the sports industry. Outside of sports I think it's a great brand for anything that requires high levels of "performance" like construction equipment, performance auto parts, gun equipment, etc.
I believe it's a $15k+ domain name to an end user, although there is definitely a higher chance of sale if you priced it in the high 4 figure range.
Reseller $2k-$5k.