news Snapchat Acquires Snap.com and Rebrands to Snap

[News]

Snapchat Rebrands to Snap; Acquired Snap.com Back in June; Spectacles.com in May

It appears the domain name Snap.com was acquired back in June 2016 when the domain moved over to the corporate domain registrar and brand protection company MarkMonitor.com

Changing our name also has another benefit: when you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd

We hope that this change will improve your experience with Snapchat and Spectacles, and create a structure that allows us to continue making great new products for you and your friends!..

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[xr reality]

Makes sense to reband shorter and with spectacles gives them a chance to build a company revenue streme on some hard tech . They look pretty cool