iBust is a pretty good name imo, in lines of iReport, maybe a site where ordinary citizens bust corrupted officials. Not sure of exect figures but definitely worth good $$$$ to an interested end user.
DreamTrade.com is at least brandable, but you can't compare it to $72K for SmartTrade.com, because that was grossly overpriced. To me the double TT in "smarttrade" makes it look ugly, and if it sold for that price I would be baffled.