Singular versus plural

[markfromslo]

Often I cannot decide which is more valuable, a single or a plural domain name. I know each situation is different, but is there a general rule?

What about this hypothetical case?

Sexmachine.com
or
Sexmachines.com

Do people tend to drop the "s" when they key a name?

The company RealDoll.com didn't choose RealDolls.com. IRobot.com didn't choose iRobots.com. Are these indications?

Of course, there are Flowers.com is better than Flower.com

So.......????

 

[Epic]

Whenever I search, I use plural...

Like i'd search for rocks, not rock

 

[JMJ]

Rocks are in my driveway, Rock is music. A sex machine, multiple sex machines. I guess it all depends on your target.

 

[deet]

It really does just depend. Could go either way if you think you will lose
some type-in traffic then just reg them both.
However I normally type in singular.
Google -vs- Googles

 

[Binfus]

Product names are generally better as plurals; for instance, just look at the some of the most well-known online businesses based on generic domains like Hotels.com, Cars.com, Tickets.com, Tires.com, Loans.com, etc.

 

[peter phillips]

Singular or plural domain in most cases depends on the name. I suppose people tend to drop the 's' while typing a name in the toolbar so registering both and redirecting one to the other might help as you will not lose type-in traffic to either of the names.

 

[Keral_Patel]

I would prefer singular.

But there are situations where plural is more suitable then singular. That descision is to be made by the buyer.

If the domain you are regging is a premium one. then I would suggest regging both versions singular and plural.

 

[Carlton]

Product names are generally better as plurals; for instance, just look at the some of the most well-known online businesses based on generic domains like Hotels.com, Cars.com, Tickets.com, Tires.com, Loans.com, etc.

This tends to be true. But, there are many instances in which the singular is as good as the plural.

 

[weblord]

I register first singular words that are obviously singular if I run out of singular then plural. for example:
ant.com if run out
reg: ants.com

 

[Binfus]

If the domain you are regging is a premium one. then I would suggest regging both versions singular and plural.

If the name(s) are still available to be *regged* what are the chances of them being *premium* ??

 

[The-YoungLat]

if you are planning to target a multiple target then use plurar but if it's just another name i think it would be better not to use plural.

Regards,
-Nata