- Impact
- 7
Hey guys, so I wanted to get the opinion of people here on whether it'd make sense for a well-established company which uses a domain name with virtually no exact match keyword search value to consider rebranding with my domain name which is of quite a bit better keyword quality. This involves a travel domain I own though which is in the form of TourCountry.com while the other is the Official Tourism Board for this country but using a YourCountry.com domain. I believe my domain is much better in pretty much every way (except age), but in the end, searches for my keyword could be considered relatively miniscule when you consider that they are ranked in the 3rd spot on Google for their "country" keyword which receives more than 650,000 exact searches a month with cpc of $1.35+
Here are some stats for the keywords:
YourCountry - 1,900 exact searches, $0.10 cpc - 2,900 phrase searches, $0.10 cpc
TourCountry - 2,400 exact searches, $1.25+ cpc - 27,000 phrase searches, $1.25+ cpc
Country - 670,000 exact searches, $1.38 cpc
I think my domain offers a lot more keyword value, etc.. and should likely save them at least $25,000 or maybe a lot more a year in saved advertising fees or organic traffic once it was fully ranked for the exact-match keyword, While the other domain seems pretty much worthless in keyword value. But would it even make sense for them to consider rebranding with a better domain if they would lose their 3rd spot ranking for the exact "country" keyword search. I expect they could definately get this ranking back but I expect it would also take a while.
Also on a side note, does it make sense to include phrase searches in evaluating the domain and what percentage of the 27,000 phrase searches that are made a month with the keyword "tour country" do you think the owner of the TourCountry domain would get?
Thanks guys!
Here are some stats for the keywords:
YourCountry - 1,900 exact searches, $0.10 cpc - 2,900 phrase searches, $0.10 cpc
TourCountry - 2,400 exact searches, $1.25+ cpc - 27,000 phrase searches, $1.25+ cpc
Country - 670,000 exact searches, $1.38 cpc
I think my domain offers a lot more keyword value, etc.. and should likely save them at least $25,000 or maybe a lot more a year in saved advertising fees or organic traffic once it was fully ranked for the exact-match keyword, While the other domain seems pretty much worthless in keyword value. But would it even make sense for them to consider rebranding with a better domain if they would lose their 3rd spot ranking for the exact "country" keyword search. I expect they could definately get this ranking back but I expect it would also take a while.
Also on a side note, does it make sense to include phrase searches in evaluating the domain and what percentage of the 27,000 phrase searches that are made a month with the keyword "tour country" do you think the owner of the TourCountry domain would get?
Thanks guys!