Shop v Shops

[mrcurly]

Hi,

Just looking for a bit of advice if possible.

I know that Domain+Shop.com has value, but where does Domain+Shops.com stand?

Example -

ShoeShop.com
ShoeShops.com

Does "shops" still have high value compared to "shop"?

Also has anyone had any good sales with Domain+Shops?

Cheers

Stu

 

[Eric Lyon]

Every ones probably got a slightly different opinion on this one, however when comes to singular Vs. Plural. Generic keywords tend to be more of a sub-campaign branched off of an original brand name or smaller start-up trying to get a piece of affiliate pie.

With that in mind and in light of it being a key word campaign, I would first have to look at search volumes.

for example:
Shoe Store = 18,100 average searches in google per month
Shoe Stores = 90,500 average searches in google per month

When targeting keywords most companies want maximum viewer potential, so with the above example, the plural would be the obvious choice and may receive a higher valued offer than the singular.

Naturally using search volume as a primary value isn't going to be the case in most evaluations, however since it's a keyword campaign that generally targets the most potential buyers (for a product keyword), search volume is definitely relative to this scenario.

Note: Granted with some good seo / sem you can make either keyword term rank for the other (Plural or Singular), but that's a totally different topic.

Just my thoughts anyways,

Eric Lyon

 

[Arief WN]

About that kind of 'singular vs plural' value, I think...

1. ShoeShop.com ~> has highest value

2. ShoesShop.com

3. ShoeShops.com ~> has lowest value

:imho:

....
I know that Domain+Shop.com has value, but where does Domain+Shops.com stand?

Example:
- ShoeShop.com
- ShoeShops.com

Does "shops" still have high value compared to "shop"?
...

 

[mrcurly]

Every ones probably got a slightly different opinion on this one, however when comes to singular Vs. Plural. Generic keywords tend to be more of a sub-campaign branched off of an original brand name or smaller start-up trying to get a piece of affiliate pie.

With that in mind and in light of it being a key word campaign, I would first have to look at search volumes.

for example:
Shoe Store = 18,100 average searches in google per month
Shoe Stores = 90,500 average searches in google per month

When targeting keywords most companies want maximum viewer potential, so with the above example, the plural would be the obvious choice and may receive a higher valued offer than the singular.

Naturally using search volume as a primary value isn't going to be the case in most evaluations, however since it's a keyword campaign that generally targets the most potential buyers (for a product keyword), search volume is definitely relative to this scenario.

Note: Granted with some good seo / sem you can make either keyword term rank for the other (Plural or Singular), but that's a totally different topic.

Just my thoughts anyways,

Eric Lyon

Eric,

Appreciate the info.

Cheers

Stu

 

[alien51]

English is a complicated human language.

Normally, merchandise that can be purchased individually can use a plural branding like: cars.com or candies.com or shoes.com.

But buildings normally use singular versions only. It would have been ridiculous to use the name Johhny's Burger Joints, when you are referring to just a single establishment.

The exception, is when the establishment is used as a portal of a conglomerate. Like "Marriot Hotels" or "Trump Towers".

So if you are looking for potential buyer for the domain, you probably need to analyze if you are trying to sell to a conglomerate (big sale, but rare), or single entrepreneurs (plenty, but possibly small timers).

Anyone putting a single business on a plural form of the domain, is either a domainer or someone who is trying to game the search engine algo because he understands how search engine works.

 

[Ted.T]

From the buyer's point of view, when you're looking for a shop where you want to buy shoes, you type shoe shop, but when you're a looking for more shops in your area, or want to compare the shoes all the stores have, you type shoe shops. So, if you want to develop a site for selling shoes, you need the singular version, and if you want to create a directory with all shoe shops then you need the plural. But you can take both and just redirect the worst domain to the main one. Just try to think as your clients, feel what they need and feel.

 

[mrcurly]

Alien51 & Shelby90

Thanks very much for answering my question also, much appreciated.

All the advice has helped me a lot.

Thanks guys.

 

[Name Trader]

I agree with Eric, but I have a different take on it. In his example of Shoe, you'd use the plural for SEO purposes, but the singular for the domain name. Anybody going to the domain ShoeShops.com from type-in traffic is expecting see a Shoe Shop directory or maybe a chain of shoe shops. This is why, generally, the singular is more valuable. Of course there are bound to be exceptions.