SERP position and click through rates-study

[thebutler]

In relation to xdomainers success about his move from number two to number one in the SERPs it reminded me of some data that is available on the net.

Many people wonder how much more traffic you'll receive if you finally make it to number one for your term. Obviously you should determine the amount of traffic using the EXACT feature in the adwords toll (not the default broad).

Anyways you can guess the increase in the click through rate and I won't post the data here to make it more interesting. NOTE the website is not mine and please don't spam the crap out of it (the comments are nofollow anyways).

Have some fun and post in the thread before you visit the link below. I used to think the click rate was something like 30 for fisrt, 20 for second, 10 for third etc.

http://www.reflectionsfromtheriver....sis-of-ctr-from-natural-search-results-serps/

 

[DoA]

Here are some figures that a collegue posted a while back.

Of course, this will vary industry to industry and between keyphrases but it does demonstrate the huge drop if you're not at #1


#1: Will receive 42.3%
#2: Will receive 11.92%
#3: Will receive 8.44%
#4: Will receive 6.03%
#5: Will receive 4.86%
#6: Will receive 3.99%
#7: Will receive 3.37%
#8: Will receive 2.98%
#9: Will receive 2.83%
#10: Will receive 2.79%

The #11 result, sitting at the top of page two, on average, receives only 0.66% of the total clickthrough's.

 

[pmolds]

thanks for your sharing, this is what I want.

 

[iPageRank.net]

Thank you for sharing this post.

 

[AbsoluteKC]

Thank you for some helpful statistics and information =)

 

[w3bmaster]

In many industries top noch ... you can get very good traffic not bein g even in top5
Of course #1 is the best long term but is not like that easy to reach it ...

 

[Falian]

I've seen these stats before and, in my experience, they hold true.

 

[digital29]

Thanks..this definitely helped me.
But if you have some highly-searched keywords..you can even get traffic if you are on page 2 or 3