Organic Click-Thru Rates Tumbling; Only 52% Click On Page One, Study Suggests

[Kenny]

Not sure if this belongs here or in S.E. section, but I wanted to get the most views/viewpoints so here we are.
Mods, feel free to move if needed.

Organic Click-Thru Rates Tumbling; Only 52% Click On Page One, Study Suggests

Only 52% of Google users click on an organic search result found on page one, and only 26% of Bing users do the same. Those stats are from A Tale of Two Studies: Establishing Google & BING Click-Through Rates, a new report from search agency Slingshot SEO. And they’re substantially lower than several prior CTR studies.

More:
http://searchengineland.com/organic...eed&utm_medium=twitter&utm_campaign=feed-main

How do you interpret this in relation to potential earnings/hits?

Peace,
Cy

 

[mhdoc]

Maybe the sponsored ads pull many away from the organic results?

Maybe more are willing to go to the 2nd, 3rd page of results?

Are there enough people doing keyword/competitive research where the PR & other characteristics of the first page results are all they are looking for?

 

[Domainace]

I haven't seen this in my top ranked sites, but I'm not surprised that it's happening - probably depends on the keyword. Google is returning less and less value to the searcher as they try to guide us to yet more Google pages or ads rather than relevant websites. The top of Google is getting filled with Google spam.

I'm guessing that product and geo domains are especially getting hit, since that's where Google's greed focus is now. I don't have any top ranked products sites worth mentioning, so I can't see any difference.

 

[UmbeeHosting]

I may interpret it in another perspective. For Google, search results on first page may be rubbish and not actually what the users are looking for on the other hand for Bing, might be related but lack the content.

 

[enlytend]

Probably a number of factors behind this. Another possibility: Post-Panda, a lot of the 1st page organic results are the big brands ... there might be some backlash of people looking for something different. But that wouldn't explain the Bing results.

 

[dvduval]

There is more white space below the search box now, and more ads than ever appearing above the fold. Google is a for profit corporation. This has been a difficult concept for me to grasp due to the way google trained me in the early years, but such is the way of the world.