Selling a Domain to a Large Corporation

[jammin63]

Has anyone had any experience selling a domain to a large corporation? What were your experiences? Do you need a broker, a lawyer? What was the communication like? Did they appoach you or did you approach them? I need some guidence. Any help is appreciated. Thx.

 

[john_karr]

Im in the same situation as we speak. I have a great domain name and I email a couple of big corporation but no answer. I'll like to hear from others as well.

 

[lexisdomains]

1st Person contact

Im in the same situation as we speak. I have a great domain name and I email a couple of big corporation but no answer. I'll like to hear from others as well.

There's no substitute for 1st person contact!:blink:

Yes. I've had the pleasure of brokering a domain with a large corporation. What i've found is that almost all mid-large sized companies would prefer that you gave them a call (at a convient time) rather than email correspondence. Usually, the email is a prelude to contacting the prospective buyer as this gives you reason for meaningful conversation. However, be sure you're talking to the right people and not the gatekeepers. Find out the Business Development Manager, Director of Marketing first & last name and request to speak directly with them! (Be sure to pronounce their names correctly)

Brokering the Deal?

In my case, the company buyer decided to broker the deal through a local attorney which was pretty nerve recking.

Overall, I learned the importance of having 'total seller transparency'; being in front of the buyer with facts, reason & value.

PS: Always include your contact info, including Name, Address, email, website & telephone number in initial correspondence.

I hope this helps,
LexisDomains

 

[john_karr]

I email a couple of these large corporation through the WHOIS info, what about this form of contact? Do you recommend it?

 

[Damion]

I email a couple of these large corporation through the WHOIS info, what about this form of contact? Do you recommend it?

Use a service like Jigsaw.com to obtain the information of the decision makers within a large company, you'll be able to retrieve the direct phone numbers and email address of the person that can actually make a purchasing decision or put the topic open for discussion in a next meeting.

Using the WHOIS email address is usually not very effective.

 

[john_karr]

Use a service like Jigsaw.com to obtain the information of the decision makers within a large company, you'll be able to retrieve the direct phone numbers and email address of the person that can actually make a purchasing decision or put the topic open for discussion in a next meeting.

Using the WHOIS email address is usually not very effective.

Jigsaw.com never heard of this, what is it?

---------- Post added at 12:55 PM ---------- Previous post was at 12:49 PM ----------

I search Jigsaw no email or number came up, do I have to pay for this?

 

[Damion]

Jigsaw.com never heard of this, what is it?

Basically a giant rolodex with contact information from low level to high level personnel, including chief marketing executives, etc of all kinds of companies world wide which you can review by making a payment or by earning points, visit the site for more information.

---------- Post added at 03:11 PM ---------- Previous post was at 02:56 PM ----------

I search Jigsaw no email or number came up, do I have to pay for this?

If you get the result after performing a search: No results matched your search.

Then it means just that and you don't pay for anything because the search is free, viewing the results in more detail if there are any do comes at a small fee or by earning points.

When you're shown results you'll see names and job titles, marketing related job titles are the people you need to connect with, namely executives, etc.

Usually when you perform Google searches for company name and "marketing executive" and other marketing and promotions related job titles you'll see names from press releases and company statements, but you can't find any contact info of that individual.

With Jigsaw.com you can usually find a direct email or phone number of that person, even direct lines to CEO's and decision makers in the marketing strategy departments of big corporations.

Read through this blog first and you'll learn more about some of the pitfalls and how to avoid those pitfalls when reaching out to people at this level.

There are some interesting articles that applies to approaching end users, especially big corporations.

 

[john_karr]

Basically a giant rolodex with contact information from low level to high level personnel, including chief marketing executives, etc of all kinds of companies world wide which you can review by making a payment or by earning points, visit the site for more information.

---------- Post added at 03:11 PM ---------- Previous post was at 02:56 PM ----------



If you get the result after performing a search: No results matched your search.

Then it means just that and you don't pay for anything because the search is free, viewing the results in more detail if there are any do comes at a small fee or by earning points.

When you're shown results you'll see names and job titles, marketing related job titles are the people you need to connect with, namely executives, etc.

Usually when you perform Google searches for company name and "marketing executive" and other marketing and promotions related job titles you'll see names from press releases and company statements, but you can't find any contact info of that individual.

With Jigsaw.com you can usually find a direct email or phone number of that person, even direct lines to CEO's and decision makers in the marketing strategy departments of big corporations.

Read through this blog first and you'll learn more about some of the pitfalls and how to avoid those pitfalls when reaching out to people at this level.

There are some interesting articles that applies to approaching end users, especially big corporations.

Im trying to sale my DN to a Enduser, who should I email my letter to?

 

[Damion]

Im trying to sale my DN to a Enduser, who should I email my letter to?

John, how would I know who you should address your email to?
Do your own research, I don't know nothing about the domain nor the company you think who might be interested in your domain.

If you can't find any email address contact info the only resort left is to call them, in that case be prepared on what and how you're going to say it.

And of course make sure your domain is actually worth pitching to the company.

 

[FreshAvails.com]

Depending on the company, you should contact the head of Marketing or Sales--Internet marketing if they have one. You will have to do some digging to get a name and title correct. Be prepared to wait, as many times this process takes a little bit of time even after they have agreed to buy. Make sure you act and write professionally, be prepared to provide an invoice and accept a check or wire transfer rather than paypal. May take up to 30 days to get paid as well.

 

[-MGS-]

Sadly for me I have not been in this position, Just yet. But thanks for the good avice lexisdomains!

 

[john_karr]

John, how would I know who you should address your email to?
Do your own research, I don't know nothing about the domain nor the company you think who might be interested in your domain.

If you can't find any email address contact info the only resort left is to call them, in that case be prepared on what and how you're going to say it.

And of course make sure your domain is actually worth pitching to the company.

Its worth pitching man! Should I email the address that have the same WHOIS info as the domain name? The reason I ask is because I did one search for a big time corporation there where too much different address and email.

 

[Damion]

Its worth pitching man! Should I email the address that have the same WHOIS info as the domain name? The reason I ask is because I did one search for a big time corporation there where too much different address and email.

No don't use that email address, if it's a large corporation there is probably some info to be obtained to get your email under the attention of a more suitable person in the organization.

Do your research and try to find company contacts involved with marketing or promotions.

Perform these type of Google searches to find the right person:

Vice President of Marketing +[insert company name]
Director of Marketing +[insert company name]
Marketing and Promotions +[insert company name]
Project Manager +[insert company name]
Program Manager +[insert company name]
Product Manager +[insert company name]
Marketing Specialist +[insert company name]
Marketing Coordinator +[insert company name]
Press release +marketing +[insert company name]


If you're going to call, make sure to be prepared to do your story in a short and concise manor, be prepared to talk to a secretary/gatekeeper to get yourself connected to the person you're actually trying to get on the phone.

A good chance you'll need to speak to a gatekeeper first and convince this gatekeeper if you are worth the time to be connected through.

 

[john_karr]

No don't use that email address, if it's a large corporation there is probably some info to be obtained to get your email under the attention of a more suitable person in the organization.

Do your research and try to find company contacts involved with marketing or promotions.

Perform these type of Google searches to find the right person:

Vice President of Marketing +[insert company name]
Director of Marketing +[insert company name]
Marketing and Promotions +[insert company name]
Project Manager +[insert company name]
Program Manager +[insert company name]
Product Manager +[insert company name]
Marketing Specialist +[insert company name]
Marketing Coordinator +[insert company name]
Press release +marketing +[insert company name]


If you're going to call, make sure to be prepared to do your story in a short and concise manor, be prepared to talk to a secretary/gatekeeper to get yourself connected to the person you're actually trying to get on the phone.

A good chance you'll need to speak to a gatekeeper first and convince this gatekeeper if you are worth the time to be connected through.

Thanks for the info Damion, did you ever sale one of your DN to a large corporation? The DN I want to sell is the Singular DN.com, and a Major Player in this industry own plural DN.com.

 

[netfleet]

I've tried with a few domains but it's tough going. I stuggled to convince them of the value.

I tried to sell debitcard dot com dot au to a bunch of banks (all multi-billion dollar companies). In the end none of them 'got it' and couldn't understand how a generic domain like this could have any value (none of them were prepared to make any offer at all)

So, I whipped up a quick site & after a little SEO am now in the 1st or 2nd spot on Google - pages ahead of the banks that actually sell the product.

However they all advertise through Adwords so instead of owning the domain, they are all now paying me regular money in advertising... for ever on

Anyway that was my experience. I think moving forward, I'll develop the best ones & wait for buyers to come to me. Or develop & then try to sell...

 

[Damion]

Thanks for the info Damion, did you ever sale one of your DN to a large corporation? The DN I want to sell is the Singular DN.com, and a Major Player in this industry own plural DN.com.

Not really, no big sales. Then again my experience with contacting end users is pretty much like how Netfleet described it, the majority of end users are stupid...plain and simple...they'll never see the value of owning the generic domain of the service/product they market to their audience and how it can reinforce their marketing strategy.

Not in 5 years...not in ten years...never!

When your prospect end user is doing business online then doing what Netfleet does is exactly what you need to do to become noticeable, become a competitor that takes up their search engine real estate and "steal" away their traffic!

If you own the singular version of their plural you might have something there, start your research for finding the right company contacts.

Anyway that was my experience. I think moving forward, I'll develop the best ones & wait for buyers to come to me. Or develop & then try to sell...

:talk: Spread the word my man!

 

[john_karr]

Not really, no big sales. Then again my experience with contacting end users is pretty much like how Netfleet described it, the majority of end users are stupid...plain and simple...they'll never see the value of owning the generic domain of the service/product they market to their audience and how it can reinforce their marketing strategy.

Not in 5 years...not in ten years...never!

When your prospect end user is doing business online then doing what Netfleet does is exactly what you need to do to become noticeable, become a competitor that takes up their search engine real estate and "steal" away their traffic!

If you own the singular version of their plural you might have something there, start your research for finding the right company contacts.



:talk: Spread the word my man!

I found the right company its a matter of contacting the right person.

 

[Damion]

I found the right company its a matter of contacting the right person.

Correction: You THINK you have found the right company, it sounds like you think if you get the attention of a decision maker within the company you're going to contact they'll want to close a sale right away pronto!...all I can say is be prepared to be disappointed.

Good luck on your potential sale John, keep us updated.

 

[john_karr]

Correction: You THINK you have found the right company, it sounds like you think if you get the attention of a decision maker within the company you're going to contact they'll want to close a sale right away pronto!...all I can say is be prepared to be disappointed.

Good luck on your potential sale John, keep us updated.

You probably right Damion! Only time will see. Its 2009 you figure a lot of these corporations would be educated about the power of a good domain name. Ill keep you posted Damion.

 

[Green Moon]

You probably right Damion! Only time will see. Its 2009 you figure a lot of these corporations would be educated about the power of a good domain name. Ill keep you posted Damion.

I think you are always going to be better off if you spend some time developing the domain name and building traffic. Just as a house sells better with furniture in in so that the buyer can picture themselves in the house (even though their furniture may be very different), showing a user the potential of the site will help open their eyes.

Of course, the traffic helps build the price, too. I recently represented a buyer who paid $XXX,XXX for a domain name. My client is a brick and mortar business who had an existing website for online sales. The domain name was purchased from one my client's competitors who decided to get out of online retail sales. The domain name alone was good, but the established traffic made it much more valuable