question Sales Question

[Jason Baudendistel]

Is there a strategy to moving more names or is it dependent on volume? The foreign names that do get sold is that purely luck of the draw?

 

[inforg]

I think there are three basic things you need to focus on and balance to get a return on investment:

1. Quality of your names
2. Size of portfolio
3. Proper pricing

For a decent quality portfolio, the average sell through rate each year is 1-2% you need to make sure the math works to make you profitable in that range.

As an example, if you had 100 names you might sell 1 or 2 this year. Your renewals, on average, might be $1000. Therefore, your average selling price needs to be at least $1200 ( don’t forget commissions) just to break even, but better if your average is $2000 then you have a profit.

Frankly, the biggest issue most have is quality. Sure, there is some luck involved, but you can create some luck by having quality at an appropriate price.

Adding more domains to your portfolio beyond a hundred or two should only be done once you have established that your quality picking and pricing skills are profitable and consistent.

 

[biggie]

Is there a strategy to moving more names or is it dependent on volume? The foreign names that do get sold is that purely luck of the draw?

Hi

when you look at past sales, some will always draw curiosity.
but that too, while it may be informative... can also be a distraction.

sometimes when you look at other sales or one's volume of sales, then it can either inspire or depress, depending on what you're holding in your portfolio.

then too, you can't just see the "sale" in a snapshot, without knowing background details -
as in how long owner had it before selling, was it sold at BIN or negotiated up to that amount or down from a higher amount., etc., etc.

however, by sticking to the points @inforg mentioned is the best approach.

imo...

 

[marijuanadomain]

Is there a strategy to moving more names or is it dependent on volume? The foreign names that do get sold is that purely luck of the draw?

Yea ....but I am not telling!!