Ryan Ewen - AMA

[ManicMillionaire]

Hey Everyone,

Finally joined NP.

If you have any questions about DNWE or Domain Manage feel free to shoot them below and i will try to answer them for you.

(I am the owner of DNWE, Domain Manage, Brandable UK & Flip UK)

 

[URL Stream]

At the moment it is a bit of automation and some human intervention.

We are working on the new releases so are using more data feeds to help with curation.

Thanks for that Ryan!
Are you able to share any information that goes in to the equation? Purpose being, a) to maximize using your site with the most compatible names; b) so that we can apply it to our domaining techniques in a general sense.
Again, thanks for your work!

 

[ManicMillionaire]

Hello Ryan,
Can you explain how the curated list is, well, curated?
Can a name listed in the dutch auction be considered for curation as well?
Ty!

At the moment it is a bit hit and miss - we use some formulas based on TLD & DOTDB but have more data points in the new updated site where we look at other things

 

[ManicMillionaire]

Thanks for that Ryan!
Are you able to share any information that goes in to the equation? Purpose being, a) to maximize using your site with the most compatible names; b) so that we can apply it to our domaining techniques in a general sense.
Again, thanks for your work!

Yes - currently it is formula based on TLD and DOTDB but we are looking at other data points and also looking at what the domains are publicly listed for sale at.

I will update once we finalise things on the new site so everyone is aware of what best practices are.

 

[ManicMillionaire]

People don't realise i run a family company with my 2 brothers and our parents are also involved.

My dad is 70 and manages all domain transfers & portfolio management.

Doesn't happen often enough but great to spend time with my 2 brothers and go through what comes next.

Meanwhile Mum & Dad are working on the admin side in their home.

Reviewing lots of domain portfolios & finalising things on DNWE.

Exciting times ahead!

 

[MariaEl]

People don't realise i run a family company with my 2 brothers and our parents are also involved.

My dad is 70 and manages all domain transfers & portfolio management.

Doesn't happen often enough but great to spend time with my 2 brothers and go through what comes next.

Meanwhile Mum & Dad are working on the admin side in their home.

Reviewing lots of domain portfolios & finalising things on DNWE.

Exciting times ahead!


Show attachment 259157

Thank you very much for sharing your story with us! From my experience I think working with family has its special challenges in the early stages, but then it's definitely a privilege and a huge gain when you find the way to blend and work together. I particularly admire that you can integrate your parents, well done!

 

[ManicMillionaire]

Thank you

I have worked with my family for 12 years. I set the finance business up in 2012 with my older brother and my parents joined in 2014.

My younger brother came back from travelling in 2019 and took over my role while i switched over to domains in 2020/2021.

We founded our business as a tribute to our grandparents. They were very successful but were made prisoners of war so we wanted to honour their legacy and the values they instilled in us.

https://www.falbros.com/about/

https://www.falbrosgroup.com/about/

Running a family business can be challenging for some people but for us it has always been natural.

It helps us to focus on our customers, listen to feedback and treat everyone like family which is rare in the business world.

 

[HotKey]

To add a scents worth here, one of the more interesting and enjoyable AMA's I have seen on NP and Ryan you've got your finger on more than one pulse- really appreciate your participation and contributions.

Being said, the couple valuations put forth on member's domains have been head-scratcher's to me, it's possible this is the one area that needs further growth and revisit just because it seems to lean towards some of the odd appraisals given by tools such as GD or Estibot where we know it does not fit to the domain name. I think this will come with experience on your end. Often members will take this to heart and renew or even buy domains based on it and be sorely disappointed with results in terms of selling or even worse making use of really sub-par names when there where so much better options at the same price point.

We have sometimes differentiate between the domain business and domain standards, IMO. Try not to push profit off of crap but push quality. Tools and methods used to come to valuations can often miss the heart of domains: the name. To me, business be damned. Make the internet awesome to visit.

Other than that, great gig here. Peace.

 

[ManicMillionaire]

To add a scents worth here, one of the more interesting and enjoyable AMA's I have seen on NP and Ryan you've got your finger on more than one pulse- really appreciate your participation and contributions.

Being said, the couple valuations put forth on member's domains have been head-scratcher's to me, it's possible this is the one area that needs further growth and revisit just because it seems to lean towards some of the odd appraisals given by tools such as GD or Estibot where we know it does not fit to the domain name. I think this will come with experience on your end. Often members will take this to heart and renew or even buy domains based on it and be sorely disappointed with results in terms of selling or even worse making use of really sub-par names when there where so much better options at the same price point.

We have sometimes differentiate between the domain business and domain standards, IMO. Try not to push profit off of crap but push quality. Tools and methods used to come to valuations can often miss the heart of domains: the name. To me, business be damned. Make the internet awesome to visit.

Other than that, great gig here. Peace.

Thanks for the feedback.

Understood - with the valuations i tried to explain for specific cases why the value is the value based on what i was thinking - i tried to be very explicit. This would require a long term hold to get the valuation i quoted because it was an end user valuation. As we know there are 3 verticals to the sector (scrap, investor & end user). People have asked for more information so i will provide all the criteria i look at in a more detailed post.

In its simplest form look at DOTDB and GVD - that has been a common thread in all my posts.

What might be easier would be if you quoted a specific post valuation and then i can explain anything that doesnt make sense or perhaps highlight something i may have missed.

 

[HotKey]

What might be easier would be if you quoted a specific post valuation and then i can explain anything that doesnt make sense or perhaps highlight something i may have missed.

Basically like every single one, unless I missed a good one. Thread is getting long. I'm thinking the end values given are for like something what @Eric Lyon describes as "unicorn" deals, meaning winning the lottery type of deal.

It gives high expectations unless explicitly stated that "it will likely never happen" and a more realistic view such as your vertical formats, eg., "scrap" or possible like-minded "investor" at low $xxx would propel movement towards better naming and ultimately, the domain business being regarded as more professional and trusted.

We have a lot of people losing in this industry, but just a handful winning. It's better to be straightforward from the get-go.

 

[bmugford]

Ok

This is an interesting one (no pun intended)

Head over to google.it and search for 'portal.it' - wow lots of end users and by searching you realise that

portal.it makes sense - a portal for it companies.

Using google ads - search for 'portal' in italy so it only shows italian search querries

6,600 searches per month which is good. Can't see any advertisers but still has value

For IT companies this is a great hack

Valuation = 6,600 (searches per month) *36 (over a 3 year period) *0.10 (cost to advertise - guestimate) = $23,460

Seems like a fair price to me - maybe even a little underpriced

Why this formula?

Would you use this for other extensions? It would obviously not work for .com, as it would be grossly underpriced.

So, in my view the extension has to play some factor in the equation. All extensions are not created equal.

When valuing a domain it doesn't matter which method you use - sometimes you need to get creative.

The purpose of valuing a domain is so that you have numbers and can help people understand how you got to $23,460.

True, but the output is only as good as the input. You can get to any number you want by changing the formula.

In this case, I think the value is more in the generic term than any search volume.

Brad

 

[ManicMillionaire]

Why this formula?

Would you use this for other extensions? It would obviously not work for .com, as it would be grossly underpriced.

So, in my view the extension has to play some factor in the equation. All extensions are not created equal.


True, but the output is only as good as the input. You can get to any number you want by changing the formula.

In this case, I think the value is more in the generic term than any search volume.

Brad

With respect the figures i quoted were for Italy (.it market) $23,400

For the global market (.com)

Monthly searches = 1.5m
CPC (Actual AVG) = 0.41c

Same calculation

Italian Market
Valuation = 6,600 (searches per month) *36 (over a 3 year period) *0.10 (cost to advertise, guestimate) = $23,460

Global Market
Valuation = 1,500,000 (searches per month) *36 (over a 3 year period) *0.41 (cost to advertise , actual) = $2,214,000

 

[bmugford]

With respect the figures i quoted were for Italy (.it market) $23,400

For the global market (.com)

Monthly searches = 1.5m
CPC (Actual AVG) = 0.41c

Same calculation

Italian Market
Valuation = 6,600 (searches per month) *36 (over a 3 year period) *0.10 (cost to advertise, guestimate) = $23,460

Global Market
Valuation = 1,500,000 (searches per month) *36 (over a 3 year period) *0.41 (cost to advertise , actual) = $2,214,000

How would you apply that formula to an extension like net/org? Global extensions, but obviously they are no .com.

It seems like some type of extension weighting would have to be put into the formula.

Brad

 

[ManicMillionaire]

How would you apply that formula to an extension like net/org? Global extensions, but obviously they are no .com.

It seems like some type of extension weighting would have to be put into the formula.

Brad

Yes - it is very hard when someone asks for a quick valuation to go into corner cases.

Potentially org and net would rank for global markets but you are correct that you would have to add a weighting for other extensions as it is harder to rank #1 especially on a net. If it is harder to rank that means you would need more links and to spend more money (which takes away from the savings of having an exact match & therefore drives you to an advertising alternative) so the CPC becomes lower.

Search volume is still search volume (globally 1.5m people search for 'portal' so that is a constant) but the CPC would drop 10x to 50x.

It is complicated because in this situation a net might be better than an org (portal network versus portal charity - although if someone created a portal for charities it gets even more complicated!)

As a lot of questions are around valuation it might be best to move this to another thread as it isnt necessarily part of the AMA - if thats ok