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discuss Rick Schwartz approach to negotiations

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anf

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Hi, recently Rick Schwartz wrote a post about negotiation tactics: https://www.ricksblog.com/2010/09/h...e-part-two-20-ways-to-do-better/#.XxFzOCVRWCg

The first points:
1. DO NOT set a price right away
2. Don’t answer questions
3. Ask Questions
So, is anybody using this approach for $5K - $10K domains? For $10K-$20K domains?
Is it working?

From what I have seen on namepros posts, people quote price right away. I saw also negotiation examples on DNacademy, there price is quoted right away too.

So, what's your experience regarding the matter? What works better? If anyone is willing to provide examples of successful negotiations (like from $200 offer to $10K sale), I would love to see them. Thanks!

P.S. I am talking about inbound leads, outbound is a different story.
 
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I see it that way:

he basically tells us all the time to act from a position of strength
thats good advice

he has sold only ( I think ) 6 or 7 domains in his life

does that apply to your business?

so why complain about advice somebody gives you
who is in a completely different business?

I think you should always listen to advice from people who have been there and done it.

But with Rick I don’t know, as said he contradicts himself so often, he’s the Donald Trump of domain investing, says thing one week and says the complete opposite the week after, but then will quote himself what he got right as if to say “I told you so”.

And make no mistake the ‘advice’ he gives, are for his own interests, I remember him trying to influence the market on LLL, saying people should charge more, all this is for his own benefit to make his own LLL more valuable if everyone put their prices up.

Everyone doesn’t have the same bank balance as Rick’s though, Rick is in a position where he can turn down 5/6 and even 7 figure offers without thinking twice about it, people need to do what’s best for them and their own interests without the judgement of a already millionaire saying they should have sold for more.
 
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I think you should always listen to advice from people who have been there and done it.

But with Rick I don’t know, as said he contradicts himself so often, he’s the Donald Trump of domain investing, says thing one week and says the complete opposite the week after, but then will quote himself what he got right as if to say “I told you so”.

And make no mistake the ‘advice’ he gives, are for his own interests, I remember him trying to influence the market on LLL, saying people should charge more, all this is for his own benefit to make his own LLL more valuable if everyone put their prices up.

Everyone doesn’t have the same bank balance as Rick’s though, Rick is in a position where he can turn down 5/6 and even 7 figure offers without thinking twice about it, people need to do what’s best for them and their own interests without the judgement of a already millionaire saying they should have sold for more.


I think many of us, including myself, like to make excuses for our own shortcomings, and timing is mostly...an excuse. The right person, with the right business acumen and strategy could do similar things today. How many people on this thread have spent more than $5,000 on a domain? Most likely less than 1%.

Back in 2015, after investing in domains for over 10 years, a friend and I put $10,000 towards buying about 800 domains. The revenue for this $10k portfolio climbed to $30k in revenue in 2019 and this year is already at $40k with 5 months left to go in 2020.

As far as Rick, I really don't see how you say he contradicts himself. He gives a pretty clear message as a foundation and that is to extract the most value from each domain sale. Some things that he says are meant to change your way of thinking and not always to take in their exact literal sense. Take for example, his post below.


Before his post, the most I ever spent on a domain that was going to be for resale was about $2,000. Since this, I've purchased a domain for $4,250. How'd I buy it? By my partner and I selling a domain for $3,500 that we purchased for $85, just 9 months ago, then contributing an extra $375 each. My next purchase after this will be a $10,000 domain, then $20,000+, then $40,000+, etc. No credit card needed, and no debt needed.

And make no mistake the ‘advice’ he gives, are for his own interests, I remember him trying to influence the market on LLL, saying people should charge more, all this is for his own benefit to make his own LLL more valuable if everyone put their prices up.

How could you possibly know it's for some type of nefarious purpose? Maybe he simply found that there is great value in these names and wants others to know so they aren't leaving money on the table. I appreciate that he tells me not to sell a certain type of domain cheap, and I think most would much rather have 10X the sale price if they were previously ill informed. An end user looking to buy abc.com from Rick, isn't going to care what def.com sold for, so I think his personal benefit is pretty slim. Besides that, Rick has sold so much in domains that I don't think he has to worry about his income anytime soon. When someone is helping others it doesn't mean it's out of ill-will. He enjoys doing it and mentions it often.

I see people try to take credit away from him by saying it was somehow easier for him because of timing. Did you know for his largest sale, that he bought the domain for $42,000 in 1997? Parking was not even a popular thing in that year. I would suspect very few people on here have purchased a domain for $42,000. For Candy(dot)com he paid $108k, property(dot)com $750k, properties(dot)com $61k, at least 7 others in the $10k-100k range, and several more he paid $5-$7k each. He took a risk with each of those investments, and while that may have been funded by earlier domain sales, can we not do the same thing today? I just sold a domain (PlanToGrow(dot)com) in March for $24,500 that I paid $19.47 for in 2016. So do we somehow not have the same opportunity? If I would have taken that $24,500 and invested it in 1 domain for $20,000 I'm fairly sure it would be an ultra-premium capable of a $1 million+ sale. If not, once I purchased one in the $40-50k range, it would be for sure.
 
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I think many of us, including myself, like to make excuses for our own shortcomings, and timing is mostly...an excuse.

I'm not sure if that was a little dig, but I've recently been involved in a 6 figure domain sale, so i am in that small percentage who can say they have been involved in 6 figure domain sale.

I've no problem with people who see Rick as a role model, can only speak for myself, whilst i read what he says, I can't say i have learned anything from him personally but as said no probs with people who do look up to Rick, his sales speak for themselves.
 
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If you see past the drama youll realize that Rick intends to help other domainers.
From above.
 
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If you see past the drama youll realize that Rick intends to help other domainers.
From above.

Yeah that’s Rick (drama), I said above Rick is the Donald Trump of domain investing, reading something Rick writes is like reading Donald Trump’s Twitter, but as Donald Trump is president of the US and has a lot of followers, some may see that as a compliment.

I don’t doubt he ‘tries’ to help people though but some of this help/advice (in fact a lot of it) I disagree with, for example (and i can give many more examples):- the credit card. Encouraging investors to copy his early 1994 business plan in 26 years later in 2020 and take debt on for domains is terrible advice and no one should do that.
 
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I'm not sure if that was a little dig, but I've recently been involved in a 6 figure domain sale, so i am in that small percentage who can say they have been involved in 6 figure domain sale.

I've no problem with people who see Rick as a role model, can only speak for myself, whilst i read what he says, I can't say i have learned anything from him personally but as said no probs with people who do look up to Rick, his sales speak for themselves.

That wasn't meant specifically for you, but just a general observation and one that applied to me as well.

I'm not sure how to translate "involved". I was specifically saying most of those complaining about him have not purchased with their own money, a domain that is $5k, $42k, or $105k as he has, with the intention to resell the domain, yet we all have the ability to take that risk especially when the risk is funded by a prior domain sale.

His model is simply of buying a domain that "has great value" and extracting the most value out of it, or at minimum selling for 10X the amount paid. If you do as he did back in the day and put 18 domains on a card for $1,800 and try to sell those domains for 2X-10X the value, there really is not that much risk if someone puts some serious thought into their plan. Better yet, buy 1 and try to market it for 2 weeks before buying another. If someone is left with a mere $1,800 on a card, that still isn't a big deal for most. If it is a big deal, then the advice is simple. Don't do it.

Twitter's platform lets you throw ideas out there with limited characters. But if you read an idea that's intended to make you think differently or to get a specific point across, you still have to tie it back to the author's fundamental truths, rather than taking it out-of-context. If Rick writes something controversial, it's usually intended to make you think or take notice.

My two largest sales in that last 12 months of fluux(dot)com for $15,000 and PlanToGrow(dot)com for $24,500 were directly influenced by his advice, so his advice is definitely working for some of us. I'll take the $39,500 with no complaints.

Regarding the credit card, he was answering someone's question about what he would do now. He's not saying he'd recklessly put $50k on a card. He is just saying he'd do the same thing with his original plan. I can find $100 domains that are easily worth $2,000 to the right person.

upload_2020-7-22_15-27-49.png



In his follow up post he's suggesting to think, then think some more. Nothing reckless suggested.

upload_2020-7-22_15-41-55.png
 
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Even when I approach end-users, I'll never mention a price to start out with. I always get them to make an offer first if I can.

but usually, they would send you "what about $50?"
 
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I remember when Rick wanted to prove some years ago on DomainSherpa that he still could hand register good domains. Then he registered many of them.
I watches those names he registered. He dropped them all within following years.

He owns great, unique names because he registered them long time ago, with those names probably any negotiation style would work.
People admires him for great sales, but how many of those domains were bought in recent years with current market conditions and modern necessary buying skills.
This admiration is simply for the past, which gone long time ago.
 
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In his follow up post he's suggesting to think, then think some more. Nothing reckless suggested.

Show attachment 161855

Maybe I'm being overcritical, but once again i disagree with this advice.

There's a saying, 'you snooze, you lose' if you see a good opportunity for a domain where you are quite confident you can make money, you take it before someone else does, you sleep too long (72 hours or more as Rick suggests) someone else is going to get there before you.

I remember Rick saying he saw SmartGlasses for sale with a BIN around $3,000 and said he just bought it outright, never tried to make an offer, just bought it, so Rick himself never took "72 hours to sleep on it" or "THINK THINK THINK, Then DO!" on that one.
 
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I remember when Rick wanted to prove some years ago on DomainSherpa that he still could hand register good domains. Then he registered many of them.
I watches those names he registered. He dropped them all within following years.

He owns great, unique names because he registered them long time ago, with those names probably any negotiation style would work.
People admires him for great sales, but how many of those domains were bought in recent years with current market conditions and modern necessary buying skills.
This admiration is simply for the past, which gone long time ago.


spend 150.000 USD on a name
and sell it for a few million later on

you can do so today

thats what rick did
 
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When Rick was buying them very few were interested in the domains.
Today competition is a thousand times bigger and prices higher.
 
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When Rick was buying them very few were interested in the domains.
Today competition is a thousand times bigger and prices higher.

you will find a decent domain for 150 K
I'm sure
 
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spend 150.000 USD on a name
and sell it for a few million later on

you can do so today

thats what rick did

The problem with this approach is putting all eggs in one basket.
What if the basket never sells?
 
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but usually, they would send you "what about $50?"

Sometimes, yes they do, I then let them know my expectations and see what they say.

I find the trick is to not act deperate for the sale, I try to make the buyer feel special

....there are plenty of other buyers I will be approaching soon, but Im giving you first option :xf.wink:
 
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I give Rick credit for seeing the value in domains, and getting in when he did.

Rick Schwartz is in a strong position because he has top quality domains, and also doesn't need the money. Most people are not in the same position.

When you are in the position of power you are going to make better sales. Negotiation tactics only matter so much when you have marginal domains or a pressing need for money.

Brad
I'm 100% agree with this point. All negotiation techniques depend on the side which has more holding capacity.
 
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If you have bespoke acquisition targets and domains, a Schwarz-esque asset mentality is the Fort Knox of negotiating positions
 
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The problem with this approach is putting all eggs in one basket.
What if the basket never sells?


same problem Rick solved

Kudos
 
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The problem with this approach is putting all eggs in one basket.
What if the basket never sells?
Then you sell the eggs. :xf.wink:
 
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