Very nice LLLL; nicely brandable and pronounceable even if it wasn't a geo name. Being a geo name gives it a great boost. They have a growing/burgeoning tourism industry and I think the value on this name will increase considerably as they develop into more of a destination/resort area.
For now:
resellers = I agree with the $2500-area estimates above
end users = 4K +++
Nice name, lot you could do if you built even a minisite for it. Have fun