Rebranding Website - Round 2

[Name Trader]

I still haven't finally decided on my rebranding of DNStore.com. I'm not afraid of rebranding (maybe I should be). Because I'll just point DNStore.com to whatever I choose to rebrand to. Let's start with why I want to rebrand. Several domainers have told me that end-users haven't a clue what DN stands for, and I should probably choose a domain with "domain" in the name and with a 2nd word which suggest selling domains. This sounds all well and good, except there are really none available to register, or are priced too expensively. I've kinda shortlisted 4 domains, which don't actually follow all suggestions which have been made. These are STUB.ORG, STUUB.COM, STUBWEB.COM, NAMETRADER.COM. So let's discuss these 4 domains.

STUB.ORG. I recently purchased this from a very top domainer. It wasn't cheap. How much does it matter that it's not the .COM, which is in use in the entertainment ticketing business? The .NET is for sale for about $25k. I'd like to hear the pros and cons of using STUB.ORG as my domains for sale website, replacing DNStore.com? Pros: It's my name on NP's and an abbreviation of my real name. It's short and to the point. It doesn't address the problem of not including Domain & Sales in the domain name, which started all this searching for a new name. How much does that matter? I think it's very brandable.

STUUB.COM. I purchased this from another domainer about 4 years ago. A true brandable with the same qualities as STUB.ORG, except it is a .COM. If that is important. Does that make it a better choice than STUB.ORG?

STUBWEB.COM. I purchased this in the drops about 4 years ago also. A 2 word brandable, with my keyword+WEB. Several top domainers are using "Domain(s)+Web".com (which obviously are not available). This only partially links the domain to selling domains on the WEB. It's a COM also.

NAMETRADER.COM - I purchased this domain some 15+years ago. This definitely fits the bill of clearly identifying what to expect from the domain. Although it uses the considerably lower form of "NAME" replacing the word "DOMAIN" according to one top domainer, I spoke with. I couldn't find any available domain which implied selling domains with the use of "NAME" available for registration or purchase at a reasonable cost. Not a brandable.

I would stress this is a shortlist. I have several .COM domains with 1 or 2 letters in front of or behind STUB. I have domains like STUBDOMAINS.COM, which might be a good fit/compromise. But I kinda preferred something shorter, and brandable. I have several NGTLDs with the word "DOMAIN(S).+NGTLD. Reasonably good NGTLD's. But I didn't consider them viable, because of thinking about .COM being almost a must. I'm not really sure how many end-users who would know of these NGTLDs, yet. I have and considered several DOMAINSALESxxxx.com but I figured you could die before the completing the domain in your browser

My personal preference is in the order they are listed. But it is a tight decision between all of them. I'd like to here your comments about each of these names and the one you would choose. And why.

rgds
stu

 

[branding]

Nametr... Is nice. As is your current domain. St.. .org is sweet as hell. At least you own domains with potential

NT would be my vote if you 100% want to rebrand.

Content is king, don't worry too much if all your options are good/decent. It's not gonna make too much of a difference.

 

[mr-x]

I like NAMETRADER.COM

 

[Name Trader]

Nametr... Is nice. As is your current domain. St.. .org is sweet as hell. At least you own domains with potential

NT would be my vote if you 100% want to rebrand.

Content is king, don't worry too much if all your options are good/decent. It's not gonna make too much of a difference.

Appreciate the encouragement @DirkS

 

[Intop]

Yes. Of course. It's highly flexible of course. But I'm selling approx 15-20 domains a year. A few go off to Afternic where they pay Afternics commission of +20%

This is a good data.
I view that you listed in DNStore about 3000 domains.
15-20 domains selling about (x.xxx $) per year via your own landing page I think is a very good profit !

 

[branding]

Why stoob of course. I get your point. But the internet is still mostly a written media, which gives plenty of chances spell it correctly. For those who are blind or only use spoken media, it's "stoob spelt with two uu's"

It's a nice brandable but it could get somewhat confusing. Stub@stuub wen emailing. People may think it's a typo. Something to consider.... You can always change your name to Stuub, you own the emd, no-brainer

 

[silentg]

+1 for NameTrader.com
It passes the radio / phone test. No need to spell out the domain to someone.

 

[Name Trader]

none of them are good...

Any suggestions for improvements are always welcome. I won't get offended

 

[timestamp]

I would stick with dnstore.
I would just remove word "aftermarket" from site. It's too technical or even intimidating.
dnstore - domain name store
I would remove line about resellers as well.

 

[omelet]

Any suggestions for improvements are always welcome. I won't get offended

The problem is that I cannot remember your brand....

 

[DomainNature]

As some people have suggested, indeed your website needs a fresh look and easy to access tools to buy your domains, I personally don't like the home page which is offering only to search for names, it's better to show all of them or by category.
If you decide to change the domain, you have to be aware that this will damage your google rank, there is a setting in Search Console to let google know that you are changing the domain name.
I consider that Stuub is a good brandable, but you will have to work to make it popular (you know repeating something again and again to make it stick in human memory, example an AD on TV or radio and social media), nametrader is also good, at the end you can just redirect them to your main website.
If you want to chk my web domainnature dot king, I did not sold anything but I don't give up it's just one year, only need to learn to price domains proper and grow my portfolio to get sales, I also have begin to draw my own logos to feel the empty space, you can do the same instead of placing those images.
Good luck!

 

[Reallybigidea.com]

just readed two comments by karmako and 1darko saying
"the name doesn't matter" I think domainers should not say such words because we sell domains the name is matter.

here's an example why brand names matter the guy is selling domains on
buyabusinessnamenow.com - squad help marketplace
I am selling items on buyabusinessname.com which name looks more stronger and easy to remember?

 

[marijuanadomain]

whatever you feel is the right one , use it!!

I use mine squarely.com

 

[TURIST]

Name Trader in .com is best name you shown in this thread. For end users 100% it's definatelly more trust in this name than in DN-whatever.
For domainers like me as well even DN prefix is well known.
I like your new brand (I guess it will be Name trader).

 

[mr-x]

Does that mean NGTLDs are a No-No?

Wouldn't hurt if you're selling ngtld's.

 

[Name Trader]

Don't complicate things. If your audience is U.S.A. use dot com. It's the only country I would recommend not using the (nonsense) C.C.T.L.D. dot us. There's a reason Namepros uses dot com, and Google, and Amazon, and YouTube, and Facebook, and Twitter, and Instagram, and Linkedin, and Godaddy, and Namesilo, and Yahoo, and Reddit, and Pornhub, and Bing, and Ebay, and espn, and cnn, and fox news, and microsoft, and netflix, and office, and imdb, and target, and pinterest, and duck duck go, and msn, and home depot, and paypal, and and quora, and ups, and tiktok, and stack overflow, and taboola, and fedex, and apple, and washington post, and sharepoint, and samsung, and github, and yelp, and walgreens, and nfl, and entrepreneur, and....................

Well for most of those, they can afford the .com The problem for me is to have any thing close to domain.com or even domainsales.com are not affordable to me. Even if they were available Hence it doesn't matter if I'm are using a brandable, like stub.org or stuub.com, or even stubweb.com.

Anyhow. I'm going to use NameTrader.com. Actually it was last in line when I started this thread. But it was the ovewhelming enthusiasm for it which basically changed my mind. So where's my programmer? I have a bunch of stuff to complete from DNStore.com, which includes some (not all) of the criticism levelled at it in here. Which were already in the works. The reason I disliked it, was because it used "Name" instead of "Domain". But I just don't have anything as good as, or could acquire, as NameTrader.com. So NameTrader.com it will have to be

It might take a while to implement. Because, as I said, my programmer is temporarily awol. I'll keep at him. He's busy.

 

[Name Trader]

Looks like my programmer is watching this thread. He just contacted me. Must be watching this thread. Just kidding. About watching this thread. So good news.

 

[redemo]

I'm going to use NameTrader.com.

A wise and hopefully profitable decision mate. You listened to the people whom you intend to serve.

 

[user.app]

Nametrade.com is really a good domain.

 

[redemo]

You're a domain name trader right? domainnametrader dot com is too long, domaintrader dot com limits you to domain names, nametrader dot com opens you up to any type of branding. Either stick with what you've got or use nametrader. Agreement with @4pm stuub subweb dot org stuuub is all tedious and confusing. It's no longer your bedroom hobby this. You are a business professional. You need a professional business domain name.

 

[Name Trader]

OK. We are in the process of transferring the website from DNStore.com to NameTrader.com. DNStore.com has stopped working. NameTrader.com is working but still has the DNStore.com design. The NameTrader design should be in place in a two to three days. Only after that will some of your suggestions be implemented (along with quite a few of my own). Only after that will the rest of your suggestions which maybe are not so easy to fix will be attempted.

 

[Steven McEvoy]

I would not of made the switch to nametrader.com from dnstore. Only because of nametraders.com already being in use for the exact same thing just my opinion.

 

[DN Playbook]

I would not of made the switch to nametrader.com from dnstore. Only because of nametraders.com already being in use for the exact same thing just my opinion.

Are you aiming to gain traffic from Nametraders by mistake?

By the sounds of it, the OP chose NameTrader because he was fortunate enough to register it. Will there be any leaked traffic from NameTraders? Could be but probably not much. In the end it is the quality of domains that matter.

 

[Name Trader]

The NameTrader.com site now has a working copy of DNStore.com running on it. Now to fix up a lot of stuff we had planned for DNStore.com but held over until the move was complete. Don't send me any more stuff to fix. I've got enough stuff of my own, plus the stuff which has been suggested above.

 

[DN Playbook]

How do I do that?

You can do that through .htaccess to permanently redirect dnstore URLs to nametrader URLs. Do a search on Google for "permanent url redirect .htaccess".

 

[maya-zir]

I know I have a long way to go with the website. I've got a whole bunch of mostly tinkering to fix. But these are not going to do too much for the look and feel to the website. I actually need a developer rather than a programmer. Where can I get a good developer from?

The name is not so important as the website design and functionality.
You better invest in creating some kind of serious placemarket-style website.

Ok, Afternic and a lot of other platforms also don't look like 1-million worth websites, but they spend a lot on advertising, and their sites appear first in search. And their names (brands) are mentioned in all domaining-related forums and societies.

You can't compete with them for sure, there is a lot of money in this game and they have it enough and they always will be before you.

So, their design can be poor, not responsive, not user-friendly even, etc.. But your site must look like 1-million worth website inspiring trust, because you are no one in this game, and they are big marketplaces.

Every brandable name could be ok, even the name without any domain-related keyword, but the site must look professional.
The domain is important only if you don't plan to spend a lot on advertising and then the domain name does help. But if you have enough to pay for adverts, then you can name yourself as you wish and soon this name will associate with domains.