Rebranding Website - Round 2

[Name Trader]

I still haven't finally decided on my rebranding of DNStore.com. I'm not afraid of rebranding (maybe I should be). Because I'll just point DNStore.com to whatever I choose to rebrand to. Let's start with why I want to rebrand. Several domainers have told me that end-users haven't a clue what DN stands for, and I should probably choose a domain with "domain" in the name and with a 2nd word which suggest selling domains. This sounds all well and good, except there are really none available to register, or are priced too expensively. I've kinda shortlisted 4 domains, which don't actually follow all suggestions which have been made. These are STUB.ORG, STUUB.COM, STUBWEB.COM, NAMETRADER.COM. So let's discuss these 4 domains.

STUB.ORG. I recently purchased this from a very top domainer. It wasn't cheap. How much does it matter that it's not the .COM, which is in use in the entertainment ticketing business? The .NET is for sale for about $25k. I'd like to hear the pros and cons of using STUB.ORG as my domains for sale website, replacing DNStore.com? Pros: It's my name on NP's and an abbreviation of my real name. It's short and to the point. It doesn't address the problem of not including Domain & Sales in the domain name, which started all this searching for a new name. How much does that matter? I think it's very brandable.

STUUB.COM. I purchased this from another domainer about 4 years ago. A true brandable with the same qualities as STUB.ORG, except it is a .COM. If that is important. Does that make it a better choice than STUB.ORG?

STUBWEB.COM. I purchased this in the drops about 4 years ago also. A 2 word brandable, with my keyword+WEB. Several top domainers are using "Domain(s)+Web".com (which obviously are not available). This only partially links the domain to selling domains on the WEB. It's a COM also.

NAMETRADER.COM - I purchased this domain some 15+years ago. This definitely fits the bill of clearly identifying what to expect from the domain. Although it uses the considerably lower form of "NAME" replacing the word "DOMAIN" according to one top domainer, I spoke with. I couldn't find any available domain which implied selling domains with the use of "NAME" available for registration or purchase at a reasonable cost. Not a brandable.

I would stress this is a shortlist. I have several .COM domains with 1 or 2 letters in front of or behind STUB. I have domains like STUBDOMAINS.COM, which might be a good fit/compromise. But I kinda preferred something shorter, and brandable. I have several NGTLDs with the word "DOMAIN(S).+NGTLD. Reasonably good NGTLD's. But I didn't consider them viable, because of thinking about .COM being almost a must. I'm not really sure how many end-users who would know of these NGTLDs, yet. I have and considered several DOMAINSALESxxxx.com but I figured you could die before the completing the domain in your browser

My personal preference is in the order they are listed. But it is a tight decision between all of them. I'd like to here your comments about each of these names and the one you would choose. And why.

rgds
stu

 

[Shaan Chopra]

NameTrader is a fine name so is DNStore, but let me be honest with you if your site is going to look the same it will not matter much. I would suggest a website makeover, spend more on the front end. As a layman, I do not trust your site.

 

[Name Trader]

Hi Stub

do those domainers who gave that advice have websites of their own?

Yes of course

if so, what domains do they use?

DomainsWeb.com is one example

what percent of "end-user" sales come from their websites?

No idea

what is quality of their names versus yours?

Because they are well established their quality is better than mine

are all of your domains pointed to dnstore.com?

I think I have about 6 domains in some stage of development. Otherwise, yes.

have you sold any domains via dnstore.com?

Yes. Of course. It's highly flexible of course. But I'm selling approx 15-20 domains a year. A few go off to Afternic where they pay Afternics commission of +20%

how trustworthy will a redirect to a new domain, be perceived by visitors?

That will be explained on the index page of the new domain. I don't see it as a big problem. I could be wrong of course.

there is a lot about domaining that end-users don't know...and to me, that's a good thing.

Yup!

imo....

 

[Name Trader]

NameTrader is a fine name so is DNStore, but let me be honest with you if your site is going to look the same it will not matter much. I would suggest a website makeover, spend more on the front end. As a layman, I do not trust your site.

I'm planning a lite makeover, all on the front-end. I would be very interest to hear why you don't trust my website? Is it because it too barren. Or something else?

 

[dirk]

Nametr... Is nice. As is your current domain. St.. .org is sweet as hell. At least you own domains with potential

NT would be my vote if you 100% want to rebrand.

Content is king, don't worry too much if all your options are good/decent. It's not gonna make too much of a difference.

 

[DN Playbook]

Name is a good choice in a brand, as is the word brand. It should definitely be a dot com. Otherwise you lose credibility. With a few exceptions.

You should get unmarried from the word stub in your new brand. Get outside of your box. Find a name that is catchy, brandable, and that will resonate with people. It doesn't need to contain dn, name, domain, etc. in it. It can be a completely invented name. Think of Sedo, Squadhelp, Dan, Porkbun, GoDaddy. None of those brands have anything about domains in their name but are successful.

 

[mr-x]

I like NAMETRADER.COM

 

[Shaan Chopra]

I'm planning a lite makeover, all on the front-end. I would be very interest to hear why you don't trust my website? Is it because it too barren. Or something else?

Yes, too barren, for example, the color combination can be better, have a look at the bottom right you have About, ToS, it is just too bright on the light grey transparent background, I can not see it. I can easily read Copyright © 2014 - 2021. All rights are reserved on the bottom left but DNStore.com just blows out so is the login on the top right. The call to action button of buy now is a button I only come to know when I hover over it. I don't like the pictures above the domain name. The domain searching method is way too old school. There is much more but I am sure you got my point.

 

[karmaco]

I am just going to say this as gently as possible. Pick what you want. The name of your store doesn’t matter. The names you are selling matter.

This is kind of like how people put more attention into a wedding event than an actual marriage.

Your names dictate success or failure. Not the store name.

 

[Greg123]

I still haven't finally decided on my rebranding of DNStore.com. I'm not afraid of rebranding (maybe I should be). Because I'll just point DNStore.com to whatever I choose to rebrand to. Let's start with why I want to rebrand. Several domainers have told me that end-users haven't a clue what DN stands for, and I should probably choose a domain with "domain" in the name and with a 2nd word which suggest selling domains. This sounds all well and good, except there are really none available to register, or are priced too expensively. I've kinda shortlisted 4 domains, which don't actually follow all suggestions which have been made. These are STUB.ORG, STUUB.COM, STUBWEB.COM, NAMETRADER.COM. So let's discuss these 4 domains.

STUB.ORG. I recently purchased this from a very top domainer. It wasn't cheap. How much does it matter that it's not the .COM, which is in use in the entertainment ticketing business? The .NET is for sale for about $25k. I'd like to hear the pros and cons of using STUB.ORG as my domains for sale website, replacing DNStore.com? Pros: It's my name on NP's and an abbreviation of my real name. It's short and to the point. It doesn't address the problem of not including Domain & Sales in the domain name, which started all this searching for a new name. How much does that matter? I think it's very brandable.

STUUB.COM. I purchased this from another domainer about 4 years ago. A true brandable with the same qualities as STUB.ORG, except it is a .COM. If that is important. Does that make it a better choice than STUB.ORG?

STUBWEB.COM. I purchased this in the drops about 4 years ago also. A 2 word brandable, with my keyword+WEB. Several top domainers are using "Domain(s)+Web".com (which obviously are not available). This only partially links the domain to selling domains on the WEB. It's a COM also.

NAMETRADER.COM - I purchased this domain some 15+years ago. This definitely fits the bill of clearly identifying what to expect from the domain. Although it uses the considerably lower form of "NAME" replacing the word "DOMAIN" according to one top domainer, I spoke with. I couldn't find any available domain which implied selling domains with the use of "NAME" available for registration or purchase at a reasonable cost. Not a brandable.

I would stress this is a shortlist. I have several .COM domains with 1 or 2 letters in front of or behind STUB. I have domains like STUBDOMAINS.COM, which might be a good fit/compromise. But I kinda preferred something shorter, and brandable. I have several NGTLDs with the word "DOMAIN(S).+NGTLD. Reasonably good NGTLD's. But I didn't consider them viable, because of thinking about .COM being almost a must. I'm not really sure how many end-users who would know of these NGTLDs, yet. I have and considered several DOMAINSALESxxxx.com but I figured you could die before the completing the domain in your browser

My personal preference is in the order they are listed. But it is a tight decision between all of them. I'd like to here your comments about each of these names and the one you would choose. And why.

rgds
stu

In my opinion, NameTrader is very very strong & extensible name. Because by not mentioning "domains" inside, you can use it for other tradeable "names" and "name rights" such as "social media names" and "registered brand names" (that you will register yourself, or just buy&sell the rights). And why not "coin names", "metaverse names" and "baby names". There is a company selling "unique baby names" at 35.000 Usd each )) BBC is giving this info:

- "Switzerland based naming agency Erfolgswelle, started its business of providing a unique international name for a baby at the cost of $35,000. Marc Hauser is the CEO and founder of the agency. They are the pioneers in baby naming since 2015."

 

[Name Trader]

Nametr... Is nice. As is your current domain. St.. .org is sweet as hell. At least you own domains with potential

NT would be my vote if you 100% want to rebrand.

Content is king, don't worry too much if all your options are good/decent. It's not gonna make too much of a difference.

Appreciate the encouragement @DirkS

 

[Name Trader]

Name is a good choice in a brand, as is the word brand. It should definitely be a dot com. Otherwise you lose credibility. With a few exceptions.

You should get unmarried from the word stub in your new brand. Get outside of your box. Find a name that is catchy, brandable, and that will resonate with people. It doesn't need to contain dn, name, domain, etc. in it. It can be a completely invented name. Think of Sedo, Squadhelp, Dan, Porkbun, GoDaddy. None of those brands have anything about domains in their name but are successful.

What's wrong with Stuub.com then? Short, snappy, and catchy?

 

[Name Trader]

I like NAMETRADER.COM

Appreciate you thouhts @mr-x

 

[Name Trader]

Yes, too barren, for example, the color combination can be better, have a look at the bottom right you have About, ToS, it is just too bright on the light grey transparent background, I can not see it. I can easily read Copyright © 2014 - 2021. All rights are reserved on the bottom left but DNStore.com just blows out so is the login on the top right. The call to action button of buy now is a button I only come to know when I hover over it. I don't like the pictures above the domain name. The domain searching method is way too old school. There is much more but I am sure you got my point.

The website IS a work-in-progress I agree about the bottom line text is awful. I hadn't noticed the Buy Now button. I'll look at that. What would you have instead of the pictures? Just the domain name? I think the domain search is actually very powerful with a text and database search combined. How should I change it to new school? As I've said. It's a work in progress. But I think I need to change my programmer. Feel free to critic more by PM. If you like.

 

[Intop]

Yes. Of course. It's highly flexible of course. But I'm selling approx 15-20 domains a year. A few go off to Afternic where they pay Afternics commission of +20%

This is a good data.
I view that you listed in DNStore about 3000 domains.
15-20 domains selling about (x.xxx $) per year via your own landing page I think is a very good profit !

 

[DN Playbook]

What's wrong with Stuub.com then? Short, snappy, and catchy?

The double u. You will have to spell it when spoken because it is not obvious. And how do you pronounce it? Stab, stoob?

 

[Name Trader]

This is a good data.
I view that you listed in DNStore about 3000 domains.
15-20 domains selling about (x.xxx $) per year via your own landing page I think is a very good profit !

I think in most years I get 1 big sale of about $20k and the rest are about $2-$5k This year was one of my better years.

 

[Name Trader]

The double u. You will have to spell it when spoken because it is not obvious. And how do you pronounce it? Stab, stoob?

Why stoob of course. I get your point. But the internet is still mostly a written media, which gives plenty of chances spell it correctly. For those who are blind or only use spoken media, it's "stoob spelt with two uu's"

 

[Intop]

I think in most years I get 1 big sale of about $20k and the rest are about $2-$5k This year was one of my better years.

Good numbers!!
All domains listed in other platforms stay at same time in your personal landing or only a few?
You are doing domaining full time or is a second work or hobby with good profits?


And for Rebranding... I vote for: NAMETRADER.COM
good luck!

 

[dirk]

Why stoob of course. I get your point. But the internet is still mostly a written media, which gives plenty of chances spell it correctly. For those who are blind or only use spoken media, it's "stoob spelt with two uu's"

It's a nice brandable but it could get somewhat confusing. Stub@stuub wen emailing. People may think it's a typo. Something to consider.... You can always change your name to Stuub, you own the emd, no-brainer

 

[silentg]

+1 for NameTrader.com
It passes the radio / phone test. No need to spell out the domain to someone.