IT.COM

strategy Rebranding - Here's What To Expect In 2020

Spaceship Spaceship
Watch

Lox

____Top Member
Impact
12,358
Rebranding — the organizational strategy to re-energize business growth — became fearless in 2019, with more companies willing to take the plunge and several among them pushing the boundaries of the traditional approach to rebranding execution.

Established companies will likely continue the effort to shorten their multi-word names to create that same instant, one-word appeal of startups. Too many meaningless and emotional brand names will adopt shorter, compounded brand names that support their growth strategies. On the new logo design front, companies are leaning toward more mobile app or tile-designed "badge" logos that shadow tech-friendly competitors.

Read more (Forbes)
 
10
•••
The views expressed on this page by users and staff are their own, not those of NamePros.
That was a pretty good article with rebranding examples from some top level companies.

Apparently the coming year will see well known companies rebrand from their well recognized and stoic names to shorter versions or perhaps new names.

An interesting trend for some of the " big names " of industry.
 
4
•••
What was missing; the latest rebranding trend (short names) is also connected with the statistics showing there’s more and more users counting on voice search function vs browser.

Regards
 
3
•••
1
•••
Back