name rebranding

Clothing The Gap, a small Aboriginal-run business located in Melbourne's inner-north, has ended a two-year legal fight with US clothing giant Gap Inc. The fashion brand will be rebranded as Clothing The Gaps by the end of July. The Gap challenged the label over the use of "gap" in their name...

Clothing The Gap, a small Aboriginal-run business located in Melbourne's inner-north, has ended a two-year legal fight with US clothing giant Gap Inc. The fashion brand will be rebranded as Clothing The Gaps by the end of July. The Gap challenged the label over the use of "gap" in their name...

When a company intends to rebrand its product, it usually has to consider a number of critical aspects in order to achieve success. After all, rebranding isn't just about changing the look and feel of a brand: Companies are looking to clarify what they stand for, avoid confusion and build trust...

When a company intends to rebrand its product, it usually has to consider a number of critical aspects in order to achieve success. After all, rebranding isn't just about changing the look and feel of a brand: Companies are looking to clarify what they stand for, avoid confusion and build trust...