rebrand name

A Canadian fintech darling that is co-led by Dragons’ Den star Michele Romanow announced Tuesday a major rebranding on the heels of a US$100-million series C raise. In the wake of the fundraising round, the AI-based lending firm, which largely finances e-commerce startups, is rebranding from...

A Canadian fintech darling that is co-led by Dragons’ Den star Michele Romanow announced Tuesday a major rebranding on the heels of a US$100-million series C raise. In the wake of the fundraising round, the AI-based lending firm, which largely finances e-commerce startups, is rebranding from...

When a company intends to rebrand its product, it usually has to consider a number of critical aspects in order to achieve success. After all, rebranding isn't just about changing the look and feel of a brand: Companies are looking to clarify what they stand for, avoid confusion and build trust...

When a company intends to rebrand its product, it usually has to consider a number of critical aspects in order to achieve success. After all, rebranding isn't just about changing the look and feel of a brand: Companies are looking to clarify what they stand for, avoid confusion and build trust...