Durex Parent Company, Reckitt Benckiser (RB.com), Rebrands as Reckitt.com
The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage.
The company announces that it has rebranded as Reckitt. The redevelopment of the corporate identity is a key milestone in the organisation’s ongoing journey of transformation towards sustainable growth. The new brand identity and iconography is more recognisable and is built on the company’s purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
RB.com redirect to Reckitt.com
read more (Reckitt) / PDF attached
The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage.
The company announces that it has rebranded as Reckitt. The redevelopment of the corporate identity is a key milestone in the organisation’s ongoing journey of transformation towards sustainable growth. The new brand identity and iconography is more recognisable and is built on the company’s purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
RB.com redirect to Reckitt.com
read more (Reckitt) / PDF attached
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