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Ratio of Success Vs. Failure

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What is a good Ratio of Success Vs. Failure bench mark for selling Geo+ service domains through direct proactive mailing to end users. I am doing something like 15% which I think is quite bad having read in this forum that 30-40% is the norm.
 
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AfternicAfternic
It depends mostly on how good you are at doing research and sales and less on the business model itself.
 
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It depends mostly on how good you are at doing research and sales and less on the business model itself.

I agree... Now I am trying to refine my skills in research and sales... Thks!
 
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I'd love too to hear feed back from experts

I ran a little statistic on city+service domain names.

Out of 1.6 millions city+domains checked, I found that 85% are still unregistered.

Of course, big cities (NY, LA...) are quite crowded, but there are still a few decent domains available such as seattlebluetooth.com. On small cities (30k inhabitants), most domains are still free.

I'd be curious to know more on your 15% conversion rate

- how many sales is it based on ? (if less than 30 sales, your statistic is probably not much meaningful)

- what is your typical selling price ? (if you sell at $xxx, 15% is an excellent conversion rate)

My statistics suggest that there is soft demand for domains in this segment. I am not experienced in this field, but I think it's a number game with selling prices around 100$. I also suppose that there are good back-end possibilities (hosting, SEO, social media, reputation management...). Is that consistent with your own experience ?
 
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