Relationship of English language vs Spanish language .com values

[mountaingoat]

I have often read people's opinions that a .com of a certain term is worth 10-20 times the value of the same term in .net. (house.com vs house.net, for example)

Do you have an opinion on the value relationship between the same term in english vs spanish, such as house.com vs casa.com, or beer.com vs cerveza.com? I've done some digging on comparables, but it's tough to find direct comparisons. There is an obvious need for a discount on the spanish names due to a) amount of traffic, and b) generally speaking, the purchasing power of the audience.

Any thoughts on what the discount should be?

thanks,
mountaingoat

 

[Spade]

Thats a really interesting question and often a language barrier causes problems when trying to do a determination. However, if we are talking about uber generics, like (Poker, Homes, Travel, ect).

I think your probably looking at 10-18% the value of the .com english equivalent. That is my guess, unfortunately its not based on any sales data that I can dig up at this time.

Justin

 

[Seabass]

Here is something to thing about : Only 28% of Latin America and the Caribbean is online. (Stats derived from Whizzbangsblog.com)

I personally think (nothing to back it up other than experience) Spade's estimate is on target if you consider it in relation to PPC payouts right now. I think however a higher premium is due if you are looking at long term growth.

I've purchased tons of Spanish and Portuguese domains targeting Latin America and Spain and Portugal, and some might find surprising, even the U.S. Many of these domains will have U.S. traffic b/c of the immigrants and migrants living here, whether permanent or temporary.

Previously I would say these domains were worth more, but since Google pays out little on Latin foreign and Yahoo just started to do the same (like .01 to .05 cents most of the time) values are likely to take a dip for some time due to very low payouts. The U.S. clicks on the Latin languages' traffic still pay out decent, but not great.

However, I would say that this is a good time to buy b/c there is still so much growth left to be had and many of the economies are getting stronger very quick. There are tons of Latinos still not Online, but I bet many of their kids will be soon. :hehe:
.

 

[Spade]

Dont forget, The majority population in California is of hispanic descent. Meaing - pretty soon (if not already) there will be more spanish speakers than english.

Justin

 

[mountaingoat]

Thanks for your feedback.

For kicks, I plugged some terms off the top of my head into Estibot a few days ago to see what their mathematical formula spit out. The average value (straight-line avg, not weighted) for the spanish vs english came out at just under 10%, in the range of the post above.

Sorry, my excel table doesn't post well below, but I think you get the idea. Thanks again for your thoughts.

english spanish spanish/english value
house 530,000 casa 120,000 22.6%
game 170,000 juego 27,000 15.9%
sex 18,000,000 sexo 280,000 1.6%
map 810,000 mapa 25,000 3.1%
friend 150,000 amigo 50,000 33.3%
student 180,000 estudiante 11,000 6.1%
porn 10,000,000 porno 660,000 6.6%
chair 180,000 silla 12,000 6.7%
tables 150,000 mesas 12,000 8.0%
beers 33,000 cervezas 2,900 8.8%
father 120,000 padre 19,000 15.8%
pencil 110,000 lapiz 6,600 6.0%
workbook 17,000 cuaderno 2,800 16.5%
clothes 690,000 ropa 33,000 4.8%
red 570,000 roja 22,000 3.9%
happy 370,000 feliz 17,000 4.6%
watch 380,000 reloj 24,000 6.3%
bicycle 260,000 bicicleta 10,000 3.8%
windows 640,000 ventanas 9,600 1.5%