Question about the money generated..

[Ringr]

Hey guys,

This is a screenshot from my Adsense account:

The page eCPM is like over $46, yet I only earned 65 cents for that click(s). If the click(s) is worth like $46.15 - then why did I only get 65 cents?

Despite having Adsense for over a year now, I still don't 100% know how it works. Could someone explain thee above to me?

Thanks,
Andy

 

[Zeeble]

The eCPM means the rate you earn per thousand. So, you must have had maybe only 1-2 impressions, therefore making you a high eCPM rate.

 

[Ringr]

So the higher the eCPM rate, the better chance of getting payed more you have?

 

[Mark]

The ECPM - is the estimated amount you would make per 1,000 impressions compared to your current impressions and CTR (Click through rate). If the CTR continued on the same rate with the same PPC bids etc ... you would make that much after 1,000 visitors / impressions.

It's a rough guide at best .....

 

[IAmAllanShore]

estimated cost per mil (thousand)

So in math terms:

(1000 / Number of actual visitors) * Revenue = eCPM

Of course, the larger number of visitors, the more accurate the eCPM becomes.

-Allan :gl:

 

[Ringr]

Hey everyone,

Thank you all for clearing that up for me, I think I understand it a lot better now.

Thanks!
-Andy