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Pricing Vanity Email/Subdomain - first.lastname.com

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bobbarato

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So here's my question. I own a .com of a ~2nd tier surname/last name and have been floundering about on how to monetize it. (paid reg fee so no big hurry) One obvious way would be to sell vanity email/subdomains. It looks like one large firm doing this is hover.com - $25/yr gets you 2 gigs of webmail and $35/yr regular email/webmail. Both also give you the subdomain.

So a line in the "Domainers are Delusional" thread made me think - "you should offer it at the price only one person is willing to pay." Now obviously the major challenge is you have to find that one person.

I figure there is a reasonably strong corellation between a person using their real name online a lot, that name being prominent in google searches or online directories, and wanting to have their [email protected] as an email address.

If Hover.com prices $25/35yr for firstcome first served but I'm willing to do some legwork to find someone willing to pay more - what would be a good upper end price? $99/year? $250/yr? Yes I know one can get email for free but as with domaining, once the first choice is taken, you have to move down the list. Also, you can only sell it once!

I'm $eeing big/easy money! Figure there are 400 popular fe/male first names (200+200) even at $50/year that is $20,000/yr gross!

Could one auction off email addresses at ebay?
 
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Could one auction off email addresses at ebay?

I've experimented with email forwarding addresses (aliases) on ebay before. Got very few views and never a sale. There is a guy currently doing it, but he says so much about how it works, that he probably loses 90% of potential buyers.

John
 
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