Pricing Strategy - Higher commission / Higher sales price?

Labeled as question in General Domain Discussion started by MrAcidic, Mar 15, 2019.


  1. NickB

    NickB Aka MrAcidic Gold Account VIP

    Likes Received:
    With all the various platforms now available to sell your names on have you made sure your pricing is reflective of the commission payout?

    I am in the process of doing this, but still have some work to do......

    *The below prices are sellers rates, please check the T&C's as these rates could vary*

    Undeveloped - flat 9% commission


    $0 to $5000 20% ($15 minimum)
    $5,001 to $25,000 $1,000 +15% of amount over $5k
    $25,000 and over $4,000 +10% of amount over $25k


    $0 - $5,000 20% ($15 minimum)
    $5,000 - $25,000 $1,000 + 15% of amount over $5k
    $25,000+ $4,000 + 10% of amount over $25k

    Sedo - not listing all options, click the link and you will see why!

    Efty - pricing includes additional benefits

    $6 dollars a month - up to 50 domains
    $12 dollars a month - up to 1500 domains
    $25 a month - up to 5000 domains

    Please feel to add other marketplaces and their commissions, monthly fees etc
    Last edited: Mar 15, 2019
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. BrandableDomain

    BrandableDomain Established Member

    Likes Received:
    Uniregistry Market

    Uni is flexible and seems to offer at least three tiers of choices. But please check their website for their current plans and options.

    Self Broker. 0 percent

    I’ve never tried this, but I think you can still set up your names at Uni with landers so that you receive all the enquiries and handle the transactions and transfers.

    Automatic Checkout for BIN Domains. 10 percent

    The buyer’s experience can be just like a hand registration.

    If you give a domain at Uni BIN pricing, a buyer can buy it almost instantly and the name goes straight into their Uni account.

    Uni staff handle the secure payment and transfer.

    Broker Assisted Sales. 15 percent

    When price negotiation with the buyer is required, an expert Uni broker is automatically assigned to your transaction. Then, the broker works with you and the buyer to hopefully close the deal.

    Uni also handles the payments and transfer.

    The clever thing is that even when you offer BIN pricing like I do, some buyers still want to negotiate anyway. So a broker is often required to step in.

    So in reality, even though all my names are BIN, I sometimes sell on 10 percent commission and sometimes on 15 percent because a broker is needed.

    It’s a beautiful system. I have most of my inventory there because of the excellent sales velocity.

    It should get even better. Back in November Frank Schilling tweeted: “…we are launching the greatest piece of sales infrastructure ever launched to sell a domain name.” So later this year this new “infrastructure” will hopefully appear.
  3. stub

    stub PRO VIP ★★★★★★★★★★

    Likes Received:
    I basically only have 2 marketplaces. I like to keep things simple. I sell on Aftermarket Premium Network (or to be precise, I'm moving in that direction) which includes a 25% markup, but I redirect all my domains to my own domain marketplace, with a 20% discount off APN prices. All my own website sales go thru only. Making any sale as secure as possible, without the fast transfer. The buyers can make the choice. This has been my policy only since the beginning of 2019. So it's still in transition. So far it's only been 1 way. Afternic is winning hands down. But, of course, it's too early to draw any conclusions :) One conclusion I have drawn, is there are many more people searching thru Afternic, than are bothering to type the domain into a browser. Meaning, they probably don't have an exact domain name in mind. So I think I am getting the best of both worlds, in the long term.
    Last edited: Mar 16, 2019

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice