PPC Traffic

[packrat]

Seems to be some interest in arbitrage so I'll start with this question about
Adwords - do you have to have at least one active keyword for search in order for your ad to be displayed on the content network.

 

[goatish]

I have a computer related domain that does very well in Google search - well for a .ca
that is CTR about 8-9% for primary keyword. But...in the content network it gets no clicks at all. Avg position is 5.4. What would be the most likely reason for this?
(the campaign is set up for both search and content)

How long has this campaign been running unchanged?

 

[packrat]

How long has this campaign been running unchanged?

2 1/2 months

 

[netmeg]

Are you getting impressions?

Run the site placement report in your Reports console, and see which sites your ad has been running for the past couple months, to make sure it's targeting the right people.

 

[packrat]

Are you getting impressions?

Run the site placement report in your Reports console, and see which sites your ad has been running for the past couple months, to make sure it's targeting the right people.

Did the placement report for that adgroup for past 2 months:
0 impressions etc

In the report I picked "Ad placement" "Content"

 

[netmeg]

Sounds like Google may not like your campaign, or at least that ad group. Did it ever work? do you have any others that are working in the Content Network?

 

[packrat]

Sounds like Google may not like your campaign, or at least that ad group. Did it ever work? do you have any others that are working in the Content Network?

Yes, I have other domains that are OK for content. Could it have to do with the name of my adgroup? Maybe I'll try a content only campaign with that
domain with a more descriptive name for the adgroup.

Also - It seems that there are more settings available at the campaign level
than the adgroup level. I've been setting up campaigns to mirror my Parked
portfolios - Tech, Travel, etc. mayeb That's not the best way. Seems that
if you want a lot of control over an adgroup - cpc for content, etc that
you must do it at the campaign level. So I'm thinking I should in certain cases have one campaign per adgroup...

 

[selltrib]

Did the placement report for that adgroup for past 2 months:
0 impressions etc

In the report I picked "Ad placement" "Content"

I've had this happend a few times with some of my campaigns. as each ad for the content network needs to be reviewed, sometimes it just doesn't happen.

So I just edit one of the ads and put in a "." at the end or change it in some slight way to get it back in front of the one there reviewers. if all else falls your local google adwords centre and get them to check it on the spot.

 

[goatish]

Maybe I'll try a content only campaign with that
domain with a more descriptive name for the adgroup.

I would be interested in hearing how your content-only campaign, created as an adjunct to an established campaign, performs. I've had poor results with my tests.

Also - It seems that there are more settings available at the campaign level than the adgroup level. ... Seems that
if you want a lot of control over an adgroup - cpc for content, etc that
you must do it at the campaign level.

You can and should set CPC for content for each individual ad group. In "Keywords" view for an ad group, click on the [Edit] link next to your Default Bid in the "Current Bid" column. This opens the "Edit Keywords and CPC" window, where you can change the Default Bid and the Content Bid. You can also edit your ad group Content CPC by going to the bottom of that "Keywords" view page and clicking on the [Edit] link adjacent to your current Content bid displayed in the "Content Network Total" row. Or you can do it by selecting "Edit Keywords" from the main menu as the CPC bid fields are available in the keyword editing window.

How you organize your Adwords campaigns vis a vis your Parked portfolios is a science unto itself. It's a balance between the maximum Adwords campaigns of 25, and best categorization of domains as ad groups within those categories that are relationally associated with Parked portfolios. And while I haven't used the function myself, I understand you can move Ad Groups from one Campaign to another using the Adwords Editor, so you can test out variable top level campaign environments, ie USA Search Only, USA Search and Content, USA and Canada Search and Content, etc.

 

[netmeg]

It's possible to get more than 25 campaigns if you ask. They'll want to know why you want them, and they probably take a look at your account to make sure you know what you're doing, but it can be done. I got mine raised to something over a hundred last year, although I'm not using anywhere near that on my own account as yet. I have client accounts with a 200 campaign limit (but they have something like 2500 products, and I'll probably have to ask for even more)

 

[dirk-78309]

I know of a few others who had their campaign limits set at 100+ a while ago, however, when I asked recently I was told to create linked accounts in MCC instead.

Has their been a recent policy change or perhaps my G rep was being a meanie? It's a pain starting a new account with no history.

 

[Mobi Cheap]

Is there consensus now regarding the list of parking companies that accept (at least tacitly) traffic from G's Adwords Content Network?

 

[netmeg]

I know of a few others who had their campaign limits set at 100+ a while ago, however, when I asked recently I was told to create linked accounts in MCC instead.

Has their been a recent policy change or perhaps my G rep was being a meanie? It's a pain starting a new account with no history.

I dunno. I already had the MCC, because I work on accounts for clients as well.

 

[packrat]

Selltrib - Thanls for that tip.

Goatish - Thank you for all that info. Oddly enough however when I checked my campaigns this morning the adgroup in question is now showing substantial
impressions on the content network. Maybe the Great Google God is watching
over this thread I'll keep an eye on it and still might start a content only adgroup
for that domain as I'd like to see if I can get my CPC down.

Also - I've been trying to figure out how to move adgroups between campaigns so
I'll take a look at the Adwords Editor to see if it has that functionality.

 

[netmeg]

Also - I've been trying to figure out how to move adgroups between campaigns so I'll take a look at the Adwords Editor to see if it has that functionality.

ctrl-c to copy, and ctrl-v to paste. Easy as pie.

Is there consensus now regarding the list of parking companies that accept (at least tacitly) traffic from G's Adwords Content Network?

There can be no consensus, because no parking company is apparently willing to discuss arbitrage openly in a forum environment. I can kinda guess why that is, and I also kinda don't understand why it is, but it doesn't matter, because it's not up to me. If you want a definitive answer, contact a specific person at your specific parking company, and ask the specific question.

 

[BizBot]

There can be no consensus, because no parking company is apparently willing to discuss arbitrage openly in a forum environment. I can kinda guess why that is, and I also kinda don't understand why it is, but it doesn't matter, because it's not up to me. If you want a definitive answer, contact a specific person at your specific parking company, and ask the specific question.

This was posted on the TrafficZ website. Some are allowing arbitrage and some don't.


Dear valued TrafficZ clients:

We have received a few questions lately and read numerous postings on various forums regarding the practice of purchasing traffic to your domains, also known as arbitrage. Just to remind everyone… Arbitrage is strictly prohibited by our Terms of Service (http://www.trafficz.com/tos.php), as well as the terms of service of our upstream providers.

Regardless of what has been stated by other Yahoo/Overture parking services or posted on the forums, our representatives at Yahoo/Overture have informed us that the prohibition against arbitrage applies across the entire Yahoo Publisher Network. We understand that arbitrage can be very profitable when implemented in ways to ensure quality, targeted traffic; however, at this time, the practice is prohibited.

 

[tonyfloyd]

is this true??....Donny at Parked.com says it's ok across all of Yahoo's feeds...hhmmm..??

 

[packrat]

How about we just let this topic die

 

[Avo19]

How about we just let this topic die

yep, well said. If you want to drive PPC traffic, approach your parking provider privately, not on a forum. Despite the public protestations of many of these companies including Trafficz, arbitrage is allowed, but on a case by case basis. And always get it in writing from the company.

 

[rickkumar]

Hi,

In AdWords, (just need some clarifications):

Q1: How mant campaigns are allowed in an account?

Q2: Are deleted campaigns considered in the total allowed numbers?

Q3: Is it ok to delete the campaigns and set better focused new campaigns?

Q4: How many maxmum Ad-Groups are allowed in each campaign?

Q5: How many keywords are allowed in each ag-group?

Q6: Is there a limit on total keywords in a campaign i.e. total keywords from all the ad-groups in that campaign?

Thank you very much

 

[Avo19]

Hi,

In AdWords, (just need some clarifications):

Q1: How mant campaigns are allowed in an account?

............

Thank you very much

you really need to bone up on the Adwords Help & FAQ sections

Adwords Groups is another good source of info http://groups.google.com/group/adwords-help