PPC Traffic

[packrat]

Seems to be some interest in arbitrage so I'll start with this question about
Adwords - do you have to have at least one active keyword for search in order for your ad to be displayed on the content network.

 

[netmeg]

Hi,

In AdWords, (just need some clarifications):

Q1: How mant campaigns are allowed in an account?

Q2: Are deleted campaigns considered in the total allowed numbers?

Q3: Is it ok to delete the campaigns and set better focused new campaigns?

Q4: How many maxmum Ad-Groups are allowed in each campaign?

Q5: How many keywords are allowed in each ag-group?

Q6: Is there a limit on total keywords in a campaign i.e. total keywords from all the ad-groups in that campaign?

Thank you very much

Q1: 25 ACTIVE
Q2: No, nor are Paused
Q3: Absolutely
Q4: 100 ACTIVE
Q5: Varies, but the suggested limit is 2000 per campaign or 50,000 per account. However, if you have a lot of non performing or poor performing keywords, Google will send you a message to weed some of them out. They PREFER you to have a lot fewer, more focused keywords.
Q6: See Q5

 

[tonyfloyd]

netmeg.......so 2000 keywords per campaign....and if u have 4 ad groups..u suggest 500 per ad group?

 

[rickkumar]

Q1: 25 ACTIVE
Q2: No, nor are Paused
Q3: Absolutely
Q4: 100 ACTIVE
Q5: Varies, but the suggested limit is 2000 per campaign or 50,000 per account. However, if you have a lot of non performing or poor performing keywords, Google will send you a message to weed some of them out. They PREFER you to have a lot fewer, more focused keywords.
Q6: See Q5

Hi Netmeg:

Thank you very much. You are a great source of help for us all.

Regards.

 

[netmeg]

netmeg.......so 2000 keywords per campaign....and if u have 4 ad groups..u suggest 500 per ad group?

I don't suggest anything of the sort. That's Google's suggested MAXIMUM.

I have hundreds of ad groups between my campaigns and my client's campaigns. I don't think I have a single ad group with more than 25 keywords*. Some only have one.

*doesn't count multiple match types for the same keyword

 

[tonyfloyd]

I don't suggest anything of the sort. That's Google's suggested MAXIMUM.

I have hundreds of ad groups between my campaigns and my client's campaigns. I don't think I have a single ad group with more than 25 keywords*. Some only have one.

*doesn't count multiple match types for the same keyword

ah...ok....so if u have 25 keywords in multiple match types...say 3 different types...that doesnt count then as 75?..correct?

thanks!
tony

 

[netmeg]

Don't obsess on the numbers. Obsess on the relevancy and focus.

 

[packrat]

Don't obsess on the numbers. Obsess on the relevancy and focus.

Well said. Initially when I would set up my campaigns I would throw as many
keywords in an adgroup as possible - sometimes I'd have 100. After a few days google would hike my cost drastically for my adgroups. So I managed to get around that for the most part by determining how many keywords I really needed and then breaking those down into adgroups with fewer keywords per adgroup, maybe 5 or 6. That made a big difference in my CPC's and also gave
me more relevant traffic.

I think perhaps if Google sees you "spamming" with keywords they say "aha, that's a PPC site, let's penalize them with higher keyword bids".

Also, just a word about M$ Adcenter for those who haven't yet tried it. Their interface is pretty slow and painful but you can put in whatever keyword bids you want - they don't force higher bids on you by making your keywords inactive. Of course, as with them all, the more you pay the better your placement

 

[tonyfloyd]

here are some results from a campaign (to a Parked page) started 2 days ago.....so far 1 adgroup under campaign...

12 keywords....75 cents max bid on search....45 cents on content...(i have both running at same time)

Search total - 0 clicks from 78 impressions
Content total - 2 clicks from 9320 impressions ( cost - 67 cents total) - 0.02 CTR

All keywords have GREAT and OK Quality Score....

What am i doing wrong?...Do i need to ad more adgroups?.....raise my max bids?..etc..

Please share thought/feedback...

Thanks
Tony

 

[netmeg]

Impossible to tell anything much from that. Ony 78 impressions on search? That's not very many. After your campaign has been running a week or two, run an Impression Share report and see how much share you have - i.e. how many times your ad comes up out of all possible times it could come up. It'll also tell you if you're losing share because of rank or budget.

(That report only works on the Search Network, by the way)

Your QS will probably stay Great or OK to start; the big question is what it will be in 1 to 2 weeks.

In my experience, it takes at least 2-4 weeks for a new campaign to stabilize and come into its own.

 

[packrat]

Tonyfloyd- What is your average position for the different keywords? Maybe not high
enough for people to notice your ad?

 

[tonyfloyd]

thanks netmeg....do u think i should add other ad groups to this campaign...i only have 1 currently with about 12 keywords in it....do u want me to PM u the ad itself?

Tonyfloyd- What is your average position for the different keywords? Maybe not high
enough for people to notice your ad?

avg position on search is 13.4.....all sources total is 4.7.....

do i need maybe more specific keywords...long tail..etc...rather than the standard keywords that maybe everybody else is using as well??

 

[mrizos]

here are some results from a campaign (to a Parked page) started 2 days ago.....so far 1 adgroup under campaign...

12 keywords....75 cents max bid on search....45 cents on content...(i have both running at same time)

Search total - 0 clicks from 78 impressions
Content total - 2 clicks from 9320 impressions ( cost - 67 cents total) - 0.02 CTR

All keywords have GREAT and OK Quality Score....

What am i doing wrong?...Do i need to ad more adgroups?.....raise my max bids?..etc..

Please share thought/feedback...

Thanks
Tony

Sounds like your niche is not searched much. Also...75 and 45??? Wow, that's really high unless your doing affiliate sales...I just can't see how you would ever make a profit if this traffic is going to a parked page.

 

[tonyfloyd]

high paying clicks...

 

[Kenny]

How about we just let this topic die

You are the OP, so you can request we close this thread... but IMO some important information is being shared here so I would ask that we keep it alive.

 

[tonyfloyd]

Very important info is being shared here...please do not close....

 

[mrizos]

high paying clicks...

Well Gratz then!

 

[madpoet]

No offense, but they would have to be some of the highest paying clicks of all time to justify arbitraging at those costs. *shrug* Best of luck to you.

 

[packrat]

You are the OP, so you can request we close this thread... but IMO some important information is being shared here so I would ask that we keep it alive.

No - I didn't mean closing the thread, just not discussing the particular
topic that was in whatever post I replied to. I think this is a great
thread. I've already impoved my arbitrage results.

thanks netmeg....do u think i should add other ad groups to this campaign...i only have 1 currently with about 12 keywords in it....do u want me to PM u the ad itself?



avg position on search is 13.4.....all sources total is 4.7.....

do i need maybe more specific keywords...long tail..etc...rather than the standard keywords that maybe everybody else is using as well??

I think it's really hard for anyone to offer more advise without actually knowing the details of your campaign - keywords, domain niche, etc

As for ad position I would concentrate on whatever keywords get you
the most clicks. I think Google only puts something like 7 or 8 ads on the
first search page. If your ad isn't one of them then I think your CTR would be low.

I would also use broad match, phrase match and exact match for all keywords
so after a while you'll be able to see which performs best for you.

 

[netmeg]

I always advocate going slowly, tonyfloyd. Don't add any more ad groups until you've built some positive history.


(Maybe we can rename the thread to "AdWords for Fun and Profit" - ork ork)


p.s. yes, I've had orkork.com, orkork.net, and, of course, orkork.org already for several years now. dunno what I'm gonna do with 'em, but I got 'em)

 

[Kenny]

(Maybe we can rename the thread to "AdWords for Fun and Profit" - ork ork)


p.s. yes, I've had orkork.com, orkork.net, and, of course, orkork.org already for several years now. dunno what I'm gonna do with 'em, but I got 'em)

:hehe: The things we do for fun. What a world we (domainers) live in. //2 =))