Domain Empire

PPC Ad Publishers Driving Domain Name Purchases

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Source VeriSign:

PPC Ad Publishers Driving Domain Name Purchases
VeriSign told of an explosion in domain name purchases that they link to publishers of PPC ads. The company reported a 74% increase in revenue for Q2, with net income doubling to $41 million.

VeriSign's Stratton Sclavos tells the Computer Business Review that "names are being bought and then tested against traffic analyzers. The ones that can generate more than the $6 or $7 [registration] fee per year are kept, the other ones are returned within the five day grace period."

VeriSign reports that ad publishers return almost 250K domain names a week.
http://www.searchenginelowdown.com/2005/07/verisign-ppc-ad-publishers-driving.html
 
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