Portfolio Clean-up Day & Changing Sales Strategy

[BostonDomainer]

Well ladies and gents, I have finally done. I spent the whole day cleaning up my portfolio at the Sedo and Afternic and have fixed priced 95% of my portfolio (600+) domains.



The past few months, I have found myself purchasing more xxx and x,xxx priced domains then usual and the reason I was doing it was because they were fixed prices. When I saw a name I felt I was getting a deal on- I did not hesitate on buying the name on the spot. I baught a $399 name on fabulous a few days ago and I can't tell you how rewarding it was to have the domain name in my account in less then 5 minutes (no exaggeration). I strongly believe that this sales approach is a strong and ideal one for my portfolio, so I repriced the entire stash between $225 and $375 with about 25% priced higher then that and 5% the premiums (domains I spent above $2,000 for) that I left for Make Offers but also priced.



It took a long time but it was richly rewarding. And I think once you reach a certain amount of domains and premiums it simply must be done. I feel like I know my portfolio much better and I definitely would suggest every domainer do a reanalysis of their sales strategy every now and then to reflect trend, market, and other affecting factors.

 

[garptrader]

Generally speaking I agree that buyers of any product or service want to know how much it is going to cost as price is a factor in the purchase decision for all but the highest-end products and services. Most domainers aren't sitting on ultrapremium domains. On the other hand I have still had a few cases where my priced domains at SEDO etc receive email offers and it appears to me the buyers use my SEDO price as a starting point and they try to offer at 30% or more below that price. I take the position that my prices are fair for an end user and in such cases have often been able to get them to accept my fixed SEDO price. On the other hand your top 2-5% can probably go unpriced as you never know how much a big player might pay for your best domains.