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Domain name portfolio assement strategy

Labeled as strategy in General Domain Discussion, started by TheAnimal, Dec 7, 2020

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  1. TheAnimal

    TheAnimal New Member

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    Hello!

    I found this that is part of an interesting guide of Com Laud assement strategy and I would like to share with you. I am not a worker nor am I affiliated with that company but I would like to read your comments. And if you like to share your opinion and discuss it would be great. I am a domain name investor and I would like to develop a better strategy for my own, Thanks!

    "Prioritising domains into four (or more) levels ranked by importance or value helps keep the focus on critical domains and aids efficient decision-making during portfolio assessment.


    Level One domains:
    These are domains that match Crown Jewel trademarks or that support commerce-critical sites or are core corporate websites and usually comprise 5% of a portfolio. All Level One domains should carry locks at the Registry and Registrar level. They should be registered for multiple years, on auto-renew. At Com Laude any change to a Level One name requires multiple client authorisations, and a stringent internal process.


    Level Two domains:
    These are domains that are important to communication but not critical, making up approximately 10% of a portfolio. If a Level Two domain were taken off-line, the impact on the bottom line of the corporation or its global reputation would be low. Level Two names should be considered for locks and placed on autorenew but the process to change a Level Two domain can be much simpler.


    Level Three domains:
    These are good-to-have registrations, mostly filed for defensive purposes or perhaps previously used to support a short-term initiative is now no longer needed. A Level Two domain becomes Level Three after it ceases to be useful. Holding such domains is probably cheaper than trying to reclaim them from third parties, especially if they can be exploited. Up to 80% of a portfolio might be classified as Level Three domains. They should be reviewed periodically with a view to culling them by 15% to limit the annual growth of the portfolio.


    Level Four domains:
    These are low-value domains, perhaps part of a bundle reclaimed from infringers after a UDRP action, or registered for entities that have been dissolved or discontinued marketing initiatives. They might reflect the old name of a product or service or be mis-spellings that are rarely typed. They have no commercial value and should be set to lapse at the end of their life or at a key date in the year."
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Future Sensors

    Future Sensors 78% of human domainers will be replaced by robots Gold Account

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    Hi @TheAnimal

    Looks like this guide was written for larger corporates, but still insightful for domainers as well. Thank you for sharing.
     
    Last edited: Dec 8, 2020
  3. TheAnimal

    TheAnimal New Member

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    Yeah it is writed for larger corporates but I think that gives a idea and an insight of such a way of what can be a strategy for assessment a domain portfolio
     
  4. alcy

    alcy Top Contributor VIP

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    seems to me its wasted time putting levels on domains or any other strategy.... in the end all we need is those years of experience and hard work... where we basically realize value and potential of any domain just by looking at it...its no magic at all .. it's really all just experience... like all things in life
     
  5. Brands.International

    Brands.International Marek VIP

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    well, well - there are a lot of domain investors here crying after they had to expire their domain names by accident - should they follow the above process provided in this thread, that would not be a case, IMO :)
     
    Last edited: Dec 8, 2020
  6. DuDD

    DuDD Established Member

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    • Very comprehensive share, thanks to the bloggers
     
  7. TheAnimal

    TheAnimal New Member

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    But so I think that in this case I would be reducing domaining to a mere undifferentiated task.
     
  8. Future Sensors

    Future Sensors 78% of human domainers will be replaced by robots Gold Account

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    Domainers must also prioritize their domains.

    Your x% best domains are placed in the highest priced category, and may take way longer (maybe 10+ years) to sell to the motivated end user. Be patient, do not become desperate. Sometimes you've paid more to acquire these domains as well.

    The x% worst domains are priced at a huge discount, you doubt if you will rewew them this year. Would you buy these domains again, yourself, for the given price? These can be lower quality domains with i e. hyphens, too many words, wrong TLD, trademark issues, no visitors, etc.

    The category in between pays the daily bills of all your renewals. While selling them for a fair price, you're able to remain patient and not lower the price of your (fair priced) top domains.

    Sure, there are also other strategies, like earning a really small percentage on all domains in a really short time. And do this flipping in bulk. You may use this strategy when aiming to sell at fellow domainers. But even then, you have to think about prioritization. You can combine several strategies at the same time for different groups of domains, too.

    Bottom line: always keep track of your costs, your costs per day, and opportunity cost on a per domain basis.
     
    Last edited: Dec 8, 2020

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