"let's say, $99, for a chance to backorder a name and if you catch it, there are no auctions!"
$99 when you can get it for $59 or $69 at the other places? Some of these were at Snapnames Expiring or Namejet Pre-Release where you would have been the only bidder and got it at $69. That price would pretty much kill the service. As what's been pointed out already, there is a demand for a low price delete catcher. I like the price where it is now, if you're the only one, you still get it at $18.95. Part of me likes the first one in method currently used, the other part understands why they want to go the other direction.