Pharmacy.com - $ 50 million

[Charley]

I think this is a situation of being over ambitious for a domain name that gets searches and traffic lesser than counterparts like sex.com, porn.com, business.com, travel.com and many more.

Here is a link

Pharmacy.com for 50 million dollars

Comments/opinions/criticisms appreciated.

 

[SharonTucci]

Is it worth it? Yes.

Is some company willing to pay this right now? Dunno.

I'm feeling like a broken record here but true generics that cover an industry like this are not selling anywhere near what they should be compared to the cost of 'traditional' advertising.

 

[Steven]

That is a great sale indeed.

 

[deleted984054565403]

That is a great sale indeed.

It's not a great sale quite yet -- the owner just put it up for sale.

 

[gazzip]

For a name as generic as that it would have to depend on how many actual visitors it got per month to. The overture with extension was 2658 in Jan 2007 but how exactly does that equate to real visitors ??.

Yes the pharmaceutical market is worth billions and loads of related companies could easily afford it but just how many extra potential customers will it bring ? Thats what I would be asking if I were them, Thats where the value comes into it IMO - if all the numbers stacked up then it would be worth it, if the numbers were huge then it may also be in their interest to try and own it rather than one of their compeditors.

However, I think that Mr Average on the street still likes Brand names, brands are something that is grown over time through success, trust, providing good products, value for money and of course " a shed load of advertising" :hehe:

JMO - did you take a look at the page www.pharmacy.com ?


50 Million....wow, would'nt that be something !


.

 

[HiSoC8Y]

I think its worth it. pharmaceutical is a huge market

 

[Pred]

where does it say 50 mill?

 

[deleted984054565403]

where does it say 50 mill?

Second line of the article:

“Based on modeling, we’re putting it way over $50 million,” said Joshua Bourne, co-founder of FairWinds Partners, an Internet consultancy that is brokering the sale.

 

[Business Blogger]

WoW, the pharmacy business is a huge one. In some cases pharmacies are what hold together your big box retail stores, so yes there is very good money in the pharmacy business. Will it fetch 50 mil? I will have to find the right buyer, probably someone looking to compete with Walgreen's, etc.

On the other hand many health care plans are now going with mail order pharmacies, what better type of company to pick up this domain. If done right you would see that 50 mil back very quickly.

 

[Charley]

Yes

It is a nice opportunity for a broker to make some hardcore cash.

JMO - did you take a look at the page www.pharmacy.com ?

 

[KillerLinks]

It is easily worth it as a lot of online medical sites are easily generating 50-60 Million a year...

 

[Pred]

Second line of the article:

thanks
interesting stuff

 

[DotWeekly]

“Based on modeling, we’re putting it way over $50 million,” said Joshua Bourne, co-founder of FairWinds Partners, an Internet consultancy that is brokering the sale.

To me, that sounds like they want a lot more then 50 Million?

 

[KillerLinks]

“Based on modeling, we’re putting it way over $50 million,” said Joshua Bourne, co-founder of FairWinds Partners, an Internet consultancy that is brokering the sale.

To me, that sounds like they want a lot more then 50 Million?

I took it that way as well, I think it's worth up to 50 million but anything over that (unless your drugstore.com) is just dumb...

 

[bfluid]

I think this is a situation of being over ambitious for a domain name that gets searches and traffic lesser than counterparts like sex.com, porn.com, business.com, travel.com and many more.

Here is a link

Pharmacy.com for 50 million dollars

Comments/opinions/criticisms appreciated.

Lesser traffic and no rev? True.

But, the return per customer that site could get is SUBSTANTIALLY high.

 

[onewordonly]

Just because sex.com etc sold for so much sometime ago doesn't mean other domains can't beat it, domain prices especially for one word high valued dot coms will just keep going up for some time at least...

 

[acc]

Is it worth it? Yes. ... I'm feeling like a broken record here but true generics that cover an industry like this are not selling anywhere near what they should be compared to the cost of 'traditional' advertising.

You are absolutely right on the mark. That fact often gets lost on business types and overshadowed in domainer boards with all the LLLL, CVCV, brandable, etc, chatter.

It's surprising how long it takes for print-raised marketing guys to break out of the traditional-media-only mentality. Real businesses can use real domain terms to attract and retain real customers. And it can often be done a much lower overall cost than constantly spitting out $$$$$ for print ads, etc. There will always be a place for traditional media, but the use of generic domains in many extensions is the wave of the future.

 

[IMguru]

I have just visited the link and I think it is just designed for selling purposes. Sometimes people overwhelmed about names and they get nothing. I am not sure that is someone would purchase it in $50 Million.

 

[Moses]

i think it is insane. 50 million for just a domain name?
how much would it cost to develope it and what should be the revenue per year to come even lets say in 10 , 15 years?

Does anyone know what is the average profit per revenue pharmacy sites pull in?

 

[IMguru]

i think it is insane. 50 million for just a domain name?
how much would it cost to develope it and what should be the revenue per year to come even lets say in 10 , 15 years?

Does anyone know what is the average profit per revenue pharmacy sites pull in?

Can someone earn $50 Million in an year? It is difficult to spend this much.