- Impact
- 10,820
https://www.linkedin.com/pulse/why-...g-harsh?trk=hp-feed-article-title-channel-add
n 2016, the film industry is forecasted to have sold the fewest U.S. tickets per person of any year since perhaps before the 1920s. Lazy sequels, remakes and the rise in popularity of online streaming from sites like Kodi are partly to blame. Whatever the exact reasons, Hollywood is struggling to adapt to the changes in customer demands. They need revitalization.
IMAX recently revealed it was working with strategic investors to raise a $50 million investment to fund at least 25 interactive virtual reality content experiences. Analysts optimistically predict that VR and AR could generate $120 billion in revenue by 2020. This should be welcome news for film franchises struggling to draw in customers and for filmmakers searching for new ways to engage audiences.
IMAX’s Race to Virtual Reality
Over the next three years, IMAX plans to launch this next generation technology in malls and multiplexes across the globe. The ambitious plan is to create an experience that is even more immersive than its big screen counterpart.
n 2016, the film industry is forecasted to have sold the fewest U.S. tickets per person of any year since perhaps before the 1920s. Lazy sequels, remakes and the rise in popularity of online streaming from sites like Kodi are partly to blame. Whatever the exact reasons, Hollywood is struggling to adapt to the changes in customer demands. They need revitalization.
IMAX recently revealed it was working with strategic investors to raise a $50 million investment to fund at least 25 interactive virtual reality content experiences. Analysts optimistically predict that VR and AR could generate $120 billion in revenue by 2020. This should be welcome news for film franchises struggling to draw in customers and for filmmakers searching for new ways to engage audiences.
IMAX’s Race to Virtual Reality
Over the next three years, IMAX plans to launch this next generation technology in malls and multiplexes across the globe. The ambitious plan is to create an experience that is even more immersive than its big screen counterpart.
