It's clear that most zero-click and native platforms also rely on Google's ecosystem or engage in questionable practices like casino, dating, forex, or fake antivirus downloads. They purchased our traffic, redirected it to their parked landing pages with high-CPC keywords, and made profit through arbitrage. Even if I overlook my dislike for zero-click networks, many seem to be collapsing simultaneously. So I don't think parking aggregators are too much help.
I did not know that earlier that native advertising (Taboola, Outbrain, etc) is also heavily relies on Google but spoke with one of them last week and they asked 6 month patience until Google short out things. So I was very surprised what they do with Google but of course arbitrage again.
I understand that many are working on solutions, but if Google fully exits this ecosystem, high-paying end user advertisers will be lost. Without Google, there’s no ideal solution. Other players like Facebook, ChatGPT, or Amazon have global reach to end users but show no interest in domain parking.
And once you destroy something, the trust is already lost. If someone say mid next year that he is ready, we already let the domains expire so there will be no domains to test, no trust to buy. If there is no good solution this year, it will take years to rebuild domain monetization.
