Parking Revenue Analysis

[Name Trader]

Problem: I have 2 parking companies. I have many domains. I park them with 1 company for a month and then the other company for a month. I'd like to compare stats in order to decide where to park each domain.

Anyone know of a program to do that? OK. A spreadsheet would do it just fine but I'm past my prime in creating sophisticated spreadsheets. Anybody have one already?

Which is the best single indicator to show where they do best (considering there are unique visitor differences). a) Total Revenue, b) RPC, c) CTR, d) RPM, e) Something else?

 

[lily20]

Many people would do it as that, especially the newly person.

 

[rogerxu130]

truely

 

[PowerUp]

Go with your gut feel.

 

[Varon]

I would say RPC is an important indicator. You can work your way up from a lower CTR with keyword changes or landing page template/content changes. But Imo, you have to go with the provider who pays you a higher RPC. That is the most important factor.

 

[irishmat]

I would say RPC is an important indicator. You can work your way up from a lower CTR with keyword changes or landing page template/content changes. But Imo, you have to go with the provider who pays you a higher RPC. That is the most important factor.

you say to change keywords to move your ctr up, but that will obviously change the rpc

go with comparing total revenue as that is what you are trying to maximise, you can compare RPM but some providers look at uniques differently so views would differ dependent on parking company which would skew the rpm

 

[Varon]

you say to change keywords to move your ctr up, but that will obviously change the rpc

go with comparing total revenue as that is what you are trying to maximise, you can compare RPM but some providers look at uniques differently so views would differ dependent on parking company which would skew the rpm

I was meaning keyword variances like using mortgage loans instead of home loans. Plus... if Sedo paid me $0.75 for the kW Mortgage and if Parked paid me $3 for the same KW, I would move my domains to Parked based on the RPC offered.

It would be tough to compare total revenue across 2 parking companies unless the person has the same exact number of domains with the same keywords across both companies.

 

[Sleepys]

You can not compare RPM from one company to another. As mentioned above, the descrepency between unique visitors from one company to another makes comparing RPM both futile and actually counter-productive. You can however compare RPM at the same company, although I don't think that is even very effective to compare RPM of multiple names, just of one name with one keyword, to itself, with a different keyword. This is because it seems most names will be affected by the actual domain name more than a keyword, and different keywords may not actually give a different performance. The only real way to compare domain names performace, especially from one company to another, is by comparing their earnings over a particular period. This gets rid of the skewed factor of differently reported views and clicks. The only problem with that, is that any expired name you buy will do best for that first month, so most likely wherever you move your names first is where they will outperform earningswise.

Anyway, DNZoom is supposed to have a feature that lets you compare parking services. I was thinking about giving them a try.

 

[Varon]

Sleepy's if you do happen to use DNZoom, it would be great to have your feedback. I have been thinking about it too.

 

[Sleepys]

I was going to try it over the next few days. I can certainly leave a report of what I think.

 

[trekker]

1 click

I move my portfolio every month between sedo, nd & parked.
It takes only 1 click.

:kickass:

 

[irishmat]

I was meaning keyword variances like using mortgage loans instead of home loans. Plus... if Sedo paid me $0.75 for the kW Mortgage and if Parked paid me $3 for the same KW, I would move my domains to Parked based on the RPC offered.

It would be tough to compare total revenue across 2 parking companies unless the person has the same exact number of domains with the same keywords across both companies.

you compare the total revenue on the same domain at different parking companies over a period of say a month ie you move the domain between parking companies (yes there is an inherent problem with this with month to month variation but unless you split the traffic with splitting ns or split redirections its the best you are gonna do)

its done on an individual domain basis (tho you can group like domains to save time)

no one parking company is going to be best for all your domains

also once again you are getting hung up on rpc too much, its total revenue thats important, say your $3 per click at parked had 0% ctr and your $0.75 a click at sedo had 20%, where would you rather be? yes i am taking the piss with the ctr %s but its to stress the point,
revenue = rpc x no of clicks
no of clicks = ctr x impressions

you cant really do much about the impressions so to maximise revenue you maximise the rpc x ctr, maximising one not caring about the other doesnt maximise revenue

 

[Name Trader]

My problem with total revenue is I lied about it being an exact month at each. It's kinda 2 1/2 months at 1 and 1 month (well 1/2 of 1 month and 1/2 of the next month) at the other. So looking at total revenue is kinda difficult. Even if I accept the concept

I've actually started categorizing my domains by their RPC, year-to-date. It was quite an eye opener. 50% of my domains without revenue and in need of optimization! In fact pretty much 99.9% are in need of optimization. It's a lot easier to see the wood from the trees now. Even if it's still an overwhelming task to optimize them all

 

[irishmat]

My problem with total revenue is I lied about it being an exact month at each. It's kinda 2 1/2 months at 1 and 1 month (well 1/2 of 1 month and 1/2 of the next month) at the other. So looking at total revenue is kinda difficult. Even if I accept the concept

thats not a problem just divide it down to get average revenue per day

 

[Name Trader]

Maybe I'm still not seeing the wood for the trees Good suggestion. Now to somehow automate the counting of days in my spreadsheet

 

[irishmat]

Maybe I'm still not seeing the wood for the trees Good suggestion. Now to somehow automate the counting of days in my spreadsheet

are you using excel? put in the start and end dates of parking at the different companies and use the date_diff function to calc the days for you

 

[Name Trader]

are you using excel? put in the start and end dates of parking at the different companies and use the date_diff function to calc the days for you

Thanks. I'm gonna do that next time I touch my beta spreadsheet. Still testing it out with 1 domain. It's already 14 rows. Multiply that by thousands of domains. It's gonna be one big spreadsheet. A lot of dates to put in

 

[rickkumar]

I move my portfolio every month between sedo, nd & parked.
It takes only 1 click.

:kickass:

Takes 1 click?

 

[Name Trader]

Must be using DNZoom?