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news Owners.com (real estate) domain sold for 20+ Million USD

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From Elliots Blog:

A real estate website operating on an exact match .com domain name has been acquired for a considerable sum of money. Owners.com, “one of the largest marketplaces of self-directed home buyers and sellers,” was acquired by a company called Altisource Portfolio Solutions S.A. Altisource already operates a real estate auction marketplace called Hubzu.com.

According to this November 24th press release I read this morning, “Altisource purchased the company for $20 million at closing and up to an additional $7 million in potential consideration based on revenue earned in the two consecutive 12-month periods following closing.” Obviously this is not a simple domain name sale, but it marks the sale of another business using a keyword .com domain name as a brand.

http://www.domaininvesting.com/report-owners-com-acquired-20-million/
 
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I think they bought their competitor to monopolize the market... Who knows, maybe 20 mil is just a small loss if we are thinking about the future additional revenue...
 
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