question Outbound sales

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Miro Baranasic

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Hello,

Doing outbound 4 years (mostly GEO domains), and this year is twice as bad as last years, and I am doing everything similar.

How are outbound sales by you?

What do you think if it is, why has interest dropped?

Thanks for replies,

Miro
 
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(emphasis mine)
Hah, fair catch. Yeah, I jumped into the thread before I noticed it was from 2021, and once I was in I just kept going. No agenda, no war here, brother, just trying to be helpful.

Honestly, I didn't know commenting on an old thread that's still open, with a reply box right there inviting me to post, was a sin. Maybe the real fix is suggesting NamePros just close old threads. Problem solved for everyone.

Let's link up in a July 2026 thread instead. All good on my end.
 
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Honestly, I didn't know commenting on an old thread that's still open, with a reply box right there inviting me to post, was a sin. Maybe the real fix is suggesting NamePros just close old threads. Problem solved for everyone.
Understanding the right context is everything. Just as it is in outbound.
 
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Show attachment 306269



As you see in this screenshot, on DotOutbound.com I have 2% Reply rate. 50% of it are sold until now. So I have two sales among 208 contacted.
PS: the number is less than 208 because some leads have many emails.
I also made an other sale on Whatsapp. I don't track Whatsapp on DotOutbound, it's not possible.
Thank you first of all for your insight, very appreciated.

The way I read this is that (roughly) out of a 100 contacted persons/companies/leads, you generated 1 sale.

Given the amount of research and time involved, and sales that are often smaller than 1000 USD it doesn't seem that profitable at first sight. What am I missing?

You've sold many domains for a long time so my quick math must be missing something :)
 
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Thanks for the comment @Kwikkie

out of a 100 contacted persons/companies/leads, you generated 1 sale.
Your reading is close, with two small corrections: the tracked figure is 2 email sales, but there is also a WhatsApp close the tool can't track, so 3 in total, and the real contact count is a bit under 208 since some leads had several emails. So it's a little better than 1 per 100, though still modest per contact, so your instinct isn't wrong. These are also just the new tool's early numbers, the dashboard has only been live a short while, but I ran the same outbound by hand for years before automating it, so the method isn't new to me, only the tracking is. And outbound has a long tail: a good share of buyers come back to me weeks or months later, after a follow-up or when they finally have time, so "sold until now" undercounts what eventually closes.

it doesn't seem that profitable at first sight. What am I missing?
On a per-contact basis you're right, I won't pretend it's fat. What your math is missing is the cost side: my acquisition on these names is cheap, and the research is fast, so these close quicker than inbound. Even a small sale nets out fine, because the money keeps moving instead of sitting frozen in a domain, and I can reinvest it right away.

I appreciate you running the numbers.
 
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Thanks for your honesty. I'm not trying to give you a difficult time. I did my own outbound experiment this year (with 30 domains - yeah I know it's small) and I'm comparing my notes with yours.

True, the costs are low, but still: a 100 handregged domains will cost (let's use easy numbers) a 1000 USD. (100x10USD)

It takes 2 sales of 500 USD (netto) just to break even. And that isn't considering the time and effort.

I'd hope to see someone having a STR of f.e. 5% with outbound.

2500 (5 sales of 500 USD each) minus 1000 USD (initial investment) would mean 1500 USD profit. Now we'd have something to build on.
 
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Thanks for your honesty. I'm not trying to give you a difficult time. I did my own outbound experiment this year (with 30 domains - yeah I know it's small) and I'm comparing my notes with yours.

True, the costs are low, but still: a 100 handregged domains will cost (let's use easy numbers) a 1000 USD. (100x10USD)

It takes 2 sales of 500 USD (netto) just to break even. And that isn't considering the time and effort.

I'd hope to see someone having a STR of f.e. 5% with outbound.

2500 (5 sales of 500 USD each) minus 1000 USD (initial investment) would mean 1500 USD profit. Now we'd have something to build on.

On STR, 5% is a fair target to aim for, and it comes down to list quality more than anything. A tight list of your best names with obvious buyers converts at a very different rate than a broad one. That's where the model starts paying, the 'something to build on' you're describing.

Good luck scaling yours and thanks for sharing ;)
 
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Thanks for your honesty. I'm not trying to give you a difficult time. I did my own outbound experiment this year (with 30 domains - yeah I know it's small) and I'm comparing my notes with yours.

True, the costs are low, but still: a 100 handregged domains will cost (let's use easy numbers) a 1000 USD. (100x10USD)

It takes 2 sales of 500 USD (netto) just to break even. And that isn't considering the time and effort.

I'd hope to see someone having a STR of f.e. 5% with outbound.

2500 (5 sales of 500 USD each) minus 1000 USD (initial investment) would mean 1500 USD profit. Now we'd have something to build on.

One more thing worth adding: follow-ups matter a lot, and I actually haven't followed up much on this batch yet. (only 7 followups) I leave time between touches, sometimes even a week or two. A single follow-up already lifts the STR, and a second one lifts it further, since most outbound sales don't come on the first email. So these first-touch numbers understate what the same list does once it's properly followed up.
 
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