NameSilo

Outbound is important! Yes it is..

Labeled as discuss in General Domain Discussion, started by Arpit131, Oct 14, 2016

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  1. Arpit131

    Arpit131 Top Member Epik.com Staff VIP

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    Having a large portfolio of great domain names is excellent.
    However, I believe that reaching out to the right end users is also necessary instead of waiting for them to come to you which may or may not happen.

    While it is always a plus to let the other party approach, there would be times when instead of coming to you, they have gone with the alternative domain name.
    There are a number of people I know who are running companies with 6-7 individuals who just buy and sell domain names for them. A team of 3 acquiring and 4 members reaching out to end users to sell.
    And a lot of those sales are in 5-figures.

    So yes, I believe that reaching out to end users and explaining them what difference will the domain name make to their business is definitely important to get the cash flowing and multiplying.

    What are your views on this?
     
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  2. ramkumaritrvs

    ramkumaritrvs Happiest man in the world PRO VIP

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    +1.

    If you are holding 100+ domains, then you should do outbound to cover renewal fees.
     
  3. Kuffy

    Kuffy Name Stag VIP

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    Or monetise them and keep them for an investment. :)
     
  4. jideofor

    jideofor Top Contributor VIP ★★★★★★★★★★

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    Lol, I have sold domains that people keep without selling until they drop it!
     
  5. AbdulBasit.com

    AbdulBasit.com DomainsWeb.com AbdulBasit.com PRO VIP ★★★★★★★★★★

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    I quite agree with you Arpit on doing outbound but I think it's necessary mostly to generate cash flow and keep things rolling. Doing outbound bring in more sales than not doing it.

    Once any domainer is well established, I don't suggest doing outbound and better to wait for the endusers to knock the door. That will most probably result in making better ROI. But most cannot afford to simply play waiting game.
     
  6. Maestro88

    Maestro88 Established Member

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    Definitely outbound is massively important, even speaking as a relative newbie who has never had a single response to any outbound emails - the right kind of targeted outbound is pretty vital and maybe even key to getting established in the industry.
     
  7. D Haynes

    D Haynes Top Contributor VIP

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    My problem is that I litetally dont have the time to do outbound although I wish I did.
     
  8. S-B

    S-B Account Closed

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    Inbound inquiries result is bigger sales and require less work. I'm inherently lazy and also have a passion for those green pieces of paper so my choice should be obvious.
     
  9. willtord

    willtord Established Member ★★★★★★★★★★

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    My top three sales to date have resulted from outbound enquiries so unless you're sitting on a big number of premium names that get regular inquiries, I would recommend anyone at least giving it a go.

    That being said I definitely agree that inbound inquiries on the whole will result in higher average sales.
     
  10. DomainVP

    DomainVP DomainVP.com VIP

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    Professional b2b outbound needs to be done to keep things in motion while you wait for larger inbound sales to materialize.
     
  11. John0

    John0 Established Member

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  12. GCCinternet

    GCCinternet VIP Member VIP ICA Member

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    I hope that everyone either here on namepros or elsewhere doesn't recognise "outbound sales" of domain names as irritating, naive, abusive, unprofessional "Hi, Would you be interested in buying...." sent to whois email. It's called SPAM! ;)
     
  13. AnthonyD

    AnthonyD Optimal Names VIP

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    I wish I had time to dedicate to outbound. Also, a big concern of mine is being depicted as a spammer. So I primarily wait and its been OK thus far. Not stellar but OK.
     
  14. james haw

    james haw Top Contributor VIP

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    Outbound mail only works with good names, I mean really decent and very relevant to the person/business/website you are emailing, or if a small business the name can be "ok" but has to be cheap ($xx or low $xxx).
    Otherwise, truly, it is just spam.

    I get emails asking if I want the same name I own with a hyphen splitting the two words. I don't consider this spam, it's a genuine possibility I might want it.
    However, if I own "ShoesForSale.com" I do not want emails for "SellShoesCheapOnline.com" or "ShoesForSale.somegtld".

    My advice is, when at the stage of deciding to email someone or not, forget that you want a sale and concentrate on "is this a good match and name for this business (and possibly) their current domain name". If yes then concentrate on sale tactics etc.

    Even with the best sales wording and tactics in the world, if your domain name is not good or a clear direct decent match for who you are emailing then you're just spamning someone who then may not be interested in an email when you do have a good name.

    ;)
     
  15. SBS66

    SBS66 Established Member

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    You mean like Office Depot, Home Depot, Lead Pages and all the other businesses that send purchasers emails about their items and sales? Just because you bought something at their store? That kind of spam?
     
  16. Brands.International

    Brands.International Marek VIP

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    Outbound is must, mainly when you are in new gTLD area. Nobody is going to knock at your door at the moment, with few exceptions.

    When sending emails, it is absolutely important to send well structured, longer emails, and you need to make sure you use proper naming for person to whom the email is addressed. When somebody sends me an email and it starts just with Hi (and my name is not following)..I delete it immediately. I have no time for people who even can not address me correctly in first contact. Luck of behavior and style usually also means luck of money :)
     
  17. elevator

    elevator DNCombo.com VIP

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    Outbound is good, but getting the actual email address of the right end user is the main challenge of outbound marketing. Can someone advise on how to get the real email of the real end user/end buyer.
     
  18. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

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    There is a huge gap between what domainers expect to sell a domain for... typically high $XXX to mid $XXXX vs what most end users who are not looking to buy a domain are willing to pay $XX to low $XXX. Yes outbound marketing does generate some "How much?" inquiries but I have never found it to be a worthwhile use of my limited and valuable time. I am not promoting domains I am willing to sell for $50 and yet that seems to be the expectation of most recipients. At SEDO and Godaddy there are regular offer page views but a long time ago I learned to put high enough BIN prices to no longer waste time with lowball offers.

    We are still operating in an environment where the general public views domains as low $XX items so when you price your domains high $XXX or low $XXXX you are unlikely to generate those sort of sales to individuals who were not motivated to buy your domain.
     
  19. Brands.International

    Brands.International Marek VIP

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    My favourite video about to topic : very to the point, lot of technical tools presented, very detailed..watch here
     
  20. SBS66

    SBS66 Established Member

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    I agree with just about everything in your post except that line. The general public is not a domainer's end-market. Understanding who our market is, in any field, is part of effective selling. By way of example, I don't care about sporting events, so anyone contacting me to sell me tickets to any sporting events gets no reply from me. I don't care how good the tickets are or how exclusive the event is, I'm just not buying.
     
  21. elevator

    elevator DNCombo.com VIP

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    But it required annual renewals and lots of courage if the end user does not come as soon as expected.
     
  22. S-B

    S-B Account Closed

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    Buy quality and they will come knocking
     
  23. ch_dom

    ch_dom Established Member

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    how is it that inbound inquiries result in bigger sales ? Isn't it the other way around ?
     
  24. staringatascreen

    staringatascreen Established Member

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    Can one of the successful outbound people share a basic template for these kinds of emails? I've had my fair share of 'hi you own a similar name. Want to buy 'thiscrappyname.com''? I can't imagine this works. Personally I have had some response with longer, more detailed emails including one 'surefire' offer which led to a bungled negotiation and me losing the x, xxx offer. How do you structure the email? Do you follow up when they don't answer after 3 emails (but have viewed your email repeatedly)? Do you include a price in the initial offer?
    I've read a lot of the advice here on np but haven't been able to find anything that specific. Maybe no one wants to reveal their secrets, and that's understandable. But any help in this area would help me out for sure...
     
    Last edited: Oct 17, 2016
  25. Circle

    Circle Top Contributor VIP

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    That's interesting. I will appreciate if you can share few of the names they sold.
     

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