advice Outbound Buyer Psychology

[Domaindogged]

Hello Forum

Here's the frustration. I have been outbounding the domain name surelock.homes

Sourcing a lead is not difficult

For example surelockhomes.us

No response despite finding founder contact email

Many other examples, same result

So when I find https://www.surelockathome.com/ it seems the stars align but you start to second guess, and ask why they wouldn't buy

I have not approached yet its frustrating to start to be gun shy on a name and process

Also would consider profit share someone could bring success to this one

currently at a marketplace Bin $580

I need an assist on buyer psychology

Thanks

 

[BaileyUK]

Probably there are not many potential end users for this one, and it's a NTLD. Is it surprising it is not selling ? I don't think so. Domain sales are the exception and not the norm.

And the leads already have a domain name so they don't understand the value proposition. Their names might suck, but are you offering them a domain that could be considered an upgrade from what they are currently using ? You must be alone thinking this.

Kate has pretty much hit the nail on the head with this one. (and my thoughts also, from the first post) This is hardly a golden opportunity domain even with someone/business using something similar. You can play around with these kind of re-wordings until your blue in the face any still never sell one. It's not a domain upgrade for anyone and it certainly doesn't have any traffic. Then we can move on to the fact that it has virtually no associated value. i.e the business being approached own domains don't really have any real value, so why should they see value in your configuration.

I'm sorry to say but, this is a classic example of a domainer going down all the wrong roads in understanding what makes a good domain/proposition for a perspective buyer. + profit potential for the seller

I could go on and on about other misses in this one but I'll leave it there

 

[Bob Hawkes]

https://www.flickr.com/photos/21728045@N08/4350825465/in/photostream/

Different lead. Maybe the USP is just an extra decal "surelock.homes" and a redirect/resolve to main business url

Thanks for the support @Bob Hawkes @MrAcidic

I think that is a fruitful approach in this case. Quite possibly the owner has never heard of .homes and maybe even any ngTLDs. They also are probably not open to idea technically moving websites to a new Domain name. But if you concisely express idea that new gTLDs allow companies to elegantly use a domain name that precisely matches their service or name mentioning examples like online.casino or home.loans, and secondly that initially only a few minutes literally of work can have the new name redirect to their existing website, the latter point may get over one point of concern. Best wishes.

Bob

 

[Tatiana Bonneau]

Generally forget templates. People (not saying it's the case here but a very common case) have that superstar syndrome when they think of approaching potential buyers, they are scared of talking to them, scared of saying the wrong thing, scared of not impressing them, scared of hearing No etc. You are approaching a human being, they woke up this morning, probably had a coffee, came to their office, opened their mail etc etc they do all the normal stuff normal people do. And there they see your email. So *any* template screams template. Talk to a human, if you meet them on the street you wouldn't speak in templates would you? Just talk, see who they are - would you approach a person like that with "Hi John" or "Good afternoon Mr. Smith"? Would you chat with them in a friendly or more formal way? Do they have an account with crazy pics on instagram or just a very sober profile on linkedin? Once you have an idea of who they are forget you are trying to sell a domain, nobody cares but you. They care about their business. So ask questions. Everyone likes talking about their business. "Hi John, do you get a lot of direct traffic to your site? Do you spend on the keywords X and Y? I have the domain name xy.com and I'm taking offers for it at the moment, I do believe it will be of great benefit to your marketing efforts, will you be up for a chat about it?" Questions, questions, questions. And don't be scared of any feedback, even ask for more - if it's a no - ask for the reason, then you can adapt to the market better. And don't get any sneaky contact details, only use what is available so the person put out willingly to be used. If you can't find anything like that try other contacts in the company, get on the phone etc. If you don't want to be treated as a spammer don't act like one.

 

[biggie]

Outbound Buyer Psychology?

I think many aspiring domainers have psyched themselves up...
into believing and following the hype of outbounding , which is still considered spamming.

the feed on stories of success and follow in the paths laid down before them

their expectations are high, because there is plenty of encouragement
where nobody questions what names are being solicited,
there is only talk of the "how to do it"

they feel their name is better than the one that the unsuspecting victim has.
and....
that that victim should realize this opportunity presented to them, out of the blue.

but when rejected or ignored, then they wonder why...
why didn't the victim see their domain, as one they should buy.



but had they waited, even a year or maybe 4
waited until that potential buyer, came a knocking on their door

by then that crummy extension,
may have gained some traction.
then you've have leverage in negotiations,
and perhaps get more money from that sales transaction

puff puff puff'n


imo…

 

[BrandEntrance.com]

https://www.flickr.com/photos/21728045@N08/4350825465/in/photostream/

Different lead. Maybe the USP is just an extra decal "surelock.homes" and a redirect/resolve to main business url

Thanks for the support @Bob Hawkes @MrAcidic

It would be so east for them to add the . without rebranding.

That is a part of the USP as well.

At the same time I think they see that you just want to cash in on their hard work. I didn't know there was a company with that actual name when I saw you present this name the first time.

 

[BuyBrandWeb.com]

Drop the price to more of an impulse purchase price $235 - $335 range

What is your email template like? Is it on point? To long winded? Not getting your USP message across right?

Hi (first name),

I am the current owner of xxxxxx - which is now for sale.

I feel the above would create excellent value for your company.

Insert USP here (one line)

Insert USP 2 here (one line)

Insert USP 3 here (one line)

I am only reaching out to a select few companies and would appreciate a quick response if there is any interest from your side.

If you wish to purchase this name please follow the below link:

(insert link here)

If you have any questions please do not hesitate to get in touch via email or phone.

Kind regards
Name
Number

This kind of lengthy messages will be ended in a spam or junk folders

 

[NickB]

This kind of lengthy messages will be ended in a spam or junk folders

That's your opinion, this is nowhere near a lengthy email - go check out the template threads to see what they look like. They are all short, simple sentences, when you look at in on an email it you can see how "long" it is

I would say the majority of outbound emails are for non premium names so how would promote them to Mr and Mrs business owner who has no clue about the benefits?

Hi Mr Blog

I own xyz.com and it is for sale.

You can buy it here - ..................

Thanks

Mrs Blog

 

[BuyBrandWeb.com]

That's your opinion, this is nowhere near a lengthy email - go check out the template threads to see what they look like. They are all short, simple sentences, when you look at in on an email it you can see how "long" it is

I would say the majority of outbound emails are for non premium names so how would promote them to Mr and Mrs business owner who has no clue about the benefits?

Hi Mr Blog

I own xyz.com and it is for sale.

You can buy it here - ..................

Thanks

Mrs Blog

I do outbound for my Flippa auctions (not for all auctions). I prefer to keep the message very short and simple.

@rohitgoyal is an outbound expert and he may help us here further.

 

[NickB]

I do outbound for my Flippa auctions (not for all auctions). I prefer to keep the message very short and simple.

@rohitgoyal is an outbound expert and he may help us here further.

It would be nice if you could share an example of your email, the more choice people have the better

 

[Joe N]

Some great advice in this thread on how to do good outbound.

But to stick to the OP's specific issue, the real problem is with the TLD. The majority of buyers you contact will only know the original big three (com, net, org) plus their country code extension. They don't even know the new extensions exist.

I've seen very very little evidence on NP of people having success at doing outbound with ngTLDs. These things seem to sell best when you invest only in single names with high commercial desirability (OP's name is neither, unfortunately), and then sit and wait for a buyer who wants to gamble on something new and edgy.

 

[Dandelion]

Keep trying but make sure you are emailing the most relevant leads

 

[rohitgoyal]

I do outbound for my Flippa auctions (not for all auctions). I prefer to keep the message very short and simple.

@rohitgoyal is an outbound expert and he may help us here further.

Either it's inbound or outbound, it's completely upto the buyer whether they want to purchase it or not... You have a domain and collected potential leads and sent out mails... Task is done there itself.. If buyer is interested than he/she will purchase or else they won't... Just accept the fact and move on...
End user do not have obligation to reply back or to show interest in the domain... For them,, domain is just one small portion of their overall business and not their primary work... They have hell lots of other important things to worry about...

Lastly I personally don't find any sense in doing outbound apart from Com, org and cctld...

 

[lakshmikanth]

Either it's inbound or outbound, it's completely upto the buyer whether they want to purchase it or not... You have a domain and collected potential leads and sent out mails... Task is done there itself.. If buyer is interested than he/she will purchase or else they won't... Just accept the fact and move on...
End user do not have obligation to reply back or to show interest in the domain... For them,, domain is just one small portion of their overall business and not their primary work... They have hell lots of other important things to worry about...

Lastly I personally don't find any sense in doing outbound apart from Com, org and cctld...

sir, I'm doing outbounding from five months. Till now, I have successfully sold only one domain. I'm not getting any replies from the buyers. I'm using gmail and ymail for outbounding. Any suggestions or tips from your side sir

 

[Dandelion]

Make your email as relevant as possible. Number is nothing when your email/offer is not relevant to the leads. Only email the most likely people, businesses with similar business names

 

[lakshmikanth]

Make your email as relevant as possible. Number is nothing when your email/offer is not relevant to the leads. Only email the most likely people, businesses with similar business names

Thanks for replying. Could you please share the email templates you used for outbouding.

 

[rohitgoyal]

sir, I'm doing outbounding from five months. Till now, I have successfully sold only one domain. I'm not getting any replies from the buyers. I'm using gmail and ymail for outbounding. Any suggestions or tips from your side sir

I have written couple of post regarding outbound which maybe helpful. You can search the same by typing my name...

 

[Cyril.Best]

"Hi John, do you get a lot of direct traffic to your site? Do you spend on the keywords X and Y? I have the domain name xy.com and I'm

I totally agree with tatiana. Turn it on the business buyer side = the deep value for the buyer.

First approach, make the buyer speak about his business like tatiana said.

Asked him with open questions that could be not answer with a simple yes or no. It's like charming a girl.

But most important, i would say that you have to know your buyer before contacting him.

Source any relevant and recent business information about him. For instance, we are actually selling a domain for 7 digits but it's not going to us like that. We work deep in detail to know and understand all its business during more than 6 months. We analyze all their business, their spend, ...

Then once you know your buyer, you have to identify your buyer category.

On my own, I only know/met 3 type of buyers :

1. the ones that only invest on opportunities & ROI (offensive ones), = usually challengers
2. the ones that only invest on protection (defensive ones), = usually dominant players
3. the ones that buy because they have a bigger EGO than me (not a lot when you are the .best), but still

For the 1st category, you have to make him understand the real business opportunities : for instance how much he spent on google ads or facebook ads last year for each click vs organic traffic he can get for free from the organic traffic of your domain coz its all about ROI for them. What is greta is that google ads is now overpriced on the market so this works good with this kind of buyer.

For the ones that only invest in protection, it's more difficult coz you have to argue about a real threat. More easy with big Corporates than with SMB.

For the last category, it is easier - they don't buy on business metrics (even if they pretend) but on emotions - so make them the best of their business category and they will plunge. Ego is the biggest business weekness and this is the .best that tell you that so on this you can trust me.

Hope this helps.

All the .best for your domains.

CF

 

[NameJi]

I totally agree with tatiana. Turn it on the business buyer side = the deep value for the buyer.

First approach, make the buyer speak about his business like tatiana said.

Asked him with open questions that could be not answer with a simple yes or no. It's like charming a girl.

But most important, i would say that you have to know your buyer before contacting him.

Source any relevant and recent business information about him. For instance, we are actually selling a domain for 7 digits but it's not going to us like that. We work deep in detail to know and understand all its business during more than 6 months. We analyze all their business, their spend, ...

Then once you know your buyer, you have to identify your buyer category.

On my own, I only know/met 3 type of buyers :

1. the ones that only invest on opportunities & ROI (offensive ones), = usually challengers
2. the ones that only invest on protection (defensive ones), = usually dominant players
3. the ones that buy because they have a bigger EGO than me (not a lot when you are the .best), but still

For the 1st category, you have to make him understand the real business opportunities : for instance how much he spent on google ads or facebook ads last year for each click vs organic traffic he can get for free from the organic traffic of your domain coz its all about ROI for them. What is greta is that google ads is now overpriced on the market so this works good with this kind of buyer.

For the ones that only invest in protection, it's more difficult coz you have to argue about a real threat. More easy with big Corporates than with SMB.

For the last category, it is easier - they don't buy on business metrics (even if they pretend) but on emotions - so make them the best of their business category and they will plunge. Ego is the biggest business weekness and this is the .best that tell you that so on this you can trust me.

Hope this helps.

All the .best for your domains.

CF

Thanks @Cyril.Best and Tatiana. Both are spot on. Thanks for sharing your thoughts and experience. It speaks volumes.

 

[johnnie018]

Hello Forum

Here's the frustration. I have been outbounding the domain name surelock.homes

Sourcing a lead is not difficult

For example surelockhomes.us

No response despite finding founder contact email

Many other examples, same result

So when I find it seems the stars align but you start to second guess, and ask why they wouldn't buy

I have not approached yet its frustrating to start to be gun shy on a name and process

Also would consider profit share someone could bring success to this one

currently at a marketplace Bin $580

I need an assist on buyer psychology

Thanks

Questions,

Do you think you are selling them a better name than they have now?
Do they know surelock.home is a domain name?
Do you think they will respond to spam?
Will their customers know how to use the name?

If you are answering yes to all questions you need to rethink!

 

[NameJi]

In addition to @Cyril.Best and Others. Here are few thoughts:

1) ‘Who is the seller’ - is super important when closing high worth deals. Always send emails through your brand or company email account. Do not ever send emails using yahoo or gmail account. If you don’t have a brand – own it and represent it. People love to respond when they feel other party is trust worthy.

2) Who is the buyer. Do your research, learn about buyer, buyer business, buyer acquisitions, buyer future plans, buyer cash flow, any investments etc. Once you know buyer, think if your domain can add value to their business or their future business. If yes, pitch the buyer with right information. Always questions and make buyer more comfortable.

How to demonstrate value of a domain: Different people do this differently. One way is to create small innovate product or website and attach your domain name to it. Then you already know the traffic, customer pains and business problems to solve.

3) People buy because of emotions, create a story around your domain and add emotional aspects.