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Ouch, just saw really HORRIBLE website address!

Labeled as discuss in General Domain Discussion started by lolwarrior, Aug 11, 2019.

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532

  1. Brands.International

    Brands.International formerly lolwarrior Gold Account VIP

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    Ouch, just saw really HORRIBLE website address!

    Will not tell details exactly, but it is something like etg.fddd-dsda.north-unqwerty / com, used by large government organisation. In short, they try to attrack students to find more info on their website, spending thousands of dollars for their adds in social media. I am sure everyone is happy - their marketing department is cool with that, their SEO company which send them bills every month is happy, their "social media expert" is also happy, and probably many other people, except ..… [Read more...]

    What do you think guys? Should they use some shorter cool domain name for their adds and forward a traffic from there, or stick with something they registered 20 years ago, and is basically unreadable?
     
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  2. MapleDots

    MapleDots Domain Properties 2002 - 2019 VIP

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    Most government websites are like that and in canada they have canada.ca but by the time you get into a specific service it becomes a massive system generated address. They are getting better at using sub domains and folder redirects though, so slowly things are improving.

    All that said I firmly believe when one owns a top level domain there is no need for anything else.

    You can go....

    anything.domain.com

    or

    domain.com/anything

    The possibilities are endless and except in rare circumstances I would find myself sticking to my own domain.
     
    Last edited: Aug 11, 2019
  3. Wali Dahot

    Wali Dahot Established Member

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    Domain names cant have dots in between, so the actual domain as per your example is north-unqwerty.com. I have noticed majority of govt and also some .edu sites use this format for their separate pages as you mentioned etg.fddd-dsda.north-unqwerty.com instead of using north-unqwerty.com/etg/fddd-dsda.
     
    Last edited: Aug 11, 2019
  4. Brands.International

    Brands.International formerly lolwarrior Gold Account VIP

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    Exactly that is the situation.

    The thing is that those large govermnent organisations are not going to spend on good 1 worders like in your example, that is why they have those massive nonsensical addresses. Which I do not mind really, but when they run adds on social media, it is just horrible. And when they use it on billboards, it is even worse, as you need to take picture on your phone just to remember their website.

    That is the reason why I think they should learn to use memorable, simple and clean new gTLDs as redirect domain names when they spend thousands of dollars from their budget on running adds in social media (all this is usually financed from public money, aka taxpayer's money, so it should be much more effective, imo).
     
  5. Brands.International

    Brands.International formerly lolwarrior Gold Account VIP

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    Yea..that is what I was meaning...it is just horrible. And some of them are using this also on billboards...
     
  6. strugar

    strugar Established Member

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    "etg.fddd-dsda.north-unqwerty" is just exaggeration and your post makes no sense.

    Actually, it makes sense only in connection to your own comment below the article (if it can be called "article" at all), where you promote your .click domains.

    If actual site is, let's say, "join.info-board.north-university", it makes sense, why not, why would not someone click such a link? I'd actually rather click such a link than link at shady ntld like .click.

    Sure, "join.info-board.north-university" is difficult to remember, but it is legitimate; and .click is difficult to remember as well - I'm sure one third of the users would hit "school.click.com" instead of "school.click", plus one third of the users who hit Ctrl+Enter on keayboard, making it "school.click.com" again.
     
  7. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    As mentioned government and educational websites, and some others, use third level (or subfolders). While in certain cases this makes the link seem confusing, I think there are primarily two reasons organizations do this:
    1. They probably have a policy that all web content in the organization must be on their main domain.
    2. By setting it up as third level domains, they can hand a certain level of control to different groups within the institution since each can be set up to essentially act as a separate website.
    It is possible to effectively use third level domains to make clever three part domain phrases for social media and other promotional purposes. These work particularly well in Twitter where simply adding the periods make it hot clickable, and new extensions are particularly suited to 2 and 3 word domain phrases.

    In general, third level domains are underused in my opinion. Used correctly they have certain advantages as noted in (2). For example, I recently picked up sciences.website which by itself is a not great name in a not great extension. I got it because I saw that it would allow through subdomains many websites in parallel such as medical.sciences.website, social.sciences.website, etc.

    At least in this part of the world, because of (1) it is tough to sell to many educational/government organizations. And I have learned that selling domains to academics is hard - at the right pricing a few will get one for personal use, but not many and usually at low prices.

    Bob
     
    Last edited: Aug 11, 2019
  8. Brands.International

    Brands.International formerly lolwarrior Gold Account VIP

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    Some very good points there Bob.

    Btw, your example with sciences.website is very ispirational, it reminds me well known domain for.sale, where whole business was developed selling domain names like homes.for.sale, cars.for.sale, etc :)

    I can imagine that selling to educational/government organizations will be pretty tough, but will still try to sell them some nice name in .click to boost their clicks, lol. I posted in Linkedin just few hours ago, and post has already more then 600 views, seems like it will be trending pretty fast.
     
  9. Brands.International

    Brands.International formerly lolwarrior Gold Account VIP

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    Of course I promote there .click domain names I own. Yesterday I promoted .sale, day before I promoted .live, etc etc...I promote lot of new gTLD names, and actually I focus on those I own. So this is nothing really new you have discovered :)

    If you want to use addresses like "join.info-board.north-university" for example on billboard campaign it is fully your choice. I try to show end users that they can use something like "school.click" and redirect the traffic to their main domain name. They will achieve higher CTR, as believe it or not, "school.click" is simply much more memorable then "join.info-board.north-university" (btw example I saw in real life was way more worse, it was literally almost like address name for bitcoin wallet)
     

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