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advice Domain + Website vs. Social Media – Why Entrepreneurs Still Need a Domain

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Some people may think it’s social media vs. website, but here are several reasons why social media on its own may not be enough for your business’s online presence:

  • You need a domain for search engine optimization (SEO). This helps rank your website higher in the rankings, allowing more people to find you and your business when they search for something related to what you offer;
  • Companies still have a lot of work to do, even if they use social media channels correctly. They need to maintain their social media accounts, post updates regularly, engage with followers, and get their voices heard;
  • Having an online presence through a website is more effective as potential clients can easily view their latest offerings without having to go through hoops to find them;
  • With a website, you’re able to highlight all of the aspects that make your business unique. This can include who you are, what services/products you offer, and what sets you apart from other businesses – all in one place.
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