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From Mashable.com
Click the link for graphs and more info.
Pretty interesting stuff.
Looks like good times ahead?
Peace,
Cyberian
Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]
For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.
That’s impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues should continue to grow over the next half-decade, albeit at a more modest rate, as shown in the chart below. Total online ad investment is projected to hit $62 billion by that time.
(More)
Click the link for graphs and more info.
Pretty interesting stuff.
Looks like good times ahead?
Peace,
Cyberian