domains NordVPN.com rebrands as NordLayer.com

[Lox]

The rebrand is set to facilitate the company’s move towards the Secure Access Service Edge (SASE) framework, the industry standard in cybersecurity for organizations.

The new name signifies an adaptive security layer that protects businesses against ever-evolving cyber threats.

NordLayer will use a new logo and revamped app, mobile, and web design. The repositioning campaign is set to be fully complete by the end of 2021.

read more

 

[Pazu]

Interesting but that’s comes at a huge cost considering all the money they have paid people to market the NordVPN brand.

 

[F.E.]

It cost them nothing, since they will still keep the NordVPN brand, but this time for service, not the whole value proposition, hence the company rebranding.

 

[Mr. Deleted]

The rebrand is set to facilitate the company’s move towards the Secure Access Service Edge (SASE) framework, the industry standard in cybersecurity for organizations.

Show attachment 199350

The new name signifies an adaptive security layer that protects businesses against ever-evolving cyber threats.

NordLayer will use a new logo and revamped app, mobile, and web design. The repositioning campaign is set to be fully complete by the end of 2021.

read more

I just bought the 2 year deal for VPN so I can access payeer.com from the US.

 

[Debasis]

Whyyyy...bad branding.. nordvpn was good

 

[Reallybigidea.com]

I think it was rebranded due nordvpn was restricted by some countries... https://www.bbc.com/russian/news-58432217

GoAllow.com - May be someday I will start my own vpn business.

 

[MadAboutDomains]

I think it was rebranded due nordvpn was restricted by some countries...

Rebranding doesn't get them out of having to comply with local regulations...

 

[Windoms]

NORD.com.
Seems that domain isnt going anywhere.

 

[Samer]

Rebranding doesn't get them out of having to comply with local regulations...

LOL.

Sounds like a gray area

“If it doesnt say “VPN” in name; less regulation

 

[Mr. Deleted]

Rebranding doesn't get them out of having to comply with local regulations...

if a vpn domain is blocked they have to use new ones.