domains Cree.com rebrands to Wolfspeed.com

[Lox]

Cree, Inc. Officially Changes Company Name to Wolfspeed, Inc.

Following a massive four-year transformation, involving the divestiture of two-thirds of the business and a repositioning of the company’s overall core strategy, today marks the creation of Wolfspeed, Inc. (NYSE: WOLF), the global leader in Silicon Carbide technology and production. The company, formerly known as Cree, Inc. (Nasdaq: CREE), officially launches under its new name with the support of a comprehensive, multi-channel, integrated marketing campaign.

Cree.com > Wolfspeed.com

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[Kai W.]

Different industries and products have different positioning for branding,with the Internet industry being more creative and made-up:
Fiverr.com
Vectr.com
Etsy.com(Of course, if you accept Google results, you can ignore it)
Zelle.com
Razr.com
...
Traditional industries are more inclined towards meaning and values:
CrunchBase.com
WellsFargo.com
DollarGeneral.com
...
Another brand style, named after the founder:
Dyson.com
...

For WolfSpeed, I think the shift in style is more a consideration of a shift in investor preferences and orientations. IMO

 

[lock]

Let me retune wolfwhistle. What was i doing in 2000 oh yeah helping to find stuff.
http://web.archive.org/web/20000711063347/http://www.wolfwhistle.com/
thank @CraigD for polishing up graphics. Although wayback leaves most of it out. Wolf gives it credit Wide Open Listing Forum was name of my own search.
My spelling and grammar was terrible although it all worked.