You can park any name you want tm or not (depending on the ppc provider), you just potentially expose yourself to more legal issues if you profit from the domain name / trademark
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Putting up an “under construction” page doesn't mean you aren't cybersquatting, but parking at a PPC service means you are. Or more accurately, in certain cases the fact that a name was parked at a PPC service has been used as evidence in a UDRP
"Parking a non-generic name could result in something that could be cybersquatting." "...However, if you truly market the domain for amazon river trips, ecology, or the generic use of the term, you are safer.
The "keywords/phrases" here, IMHO, are
"...potentially expose yourself to more legal issues", "...in certain cases ", "could",and
"safer". On one side, much will depend upon who, (or what company), is claiming the breech, their demeanor- ie how motivated and aggressive they choose to be , the experience of their legal dept/ counsel in domain name and UDRP issues, and what what they are willing to spend in legal fees to acquire the name. On the other side, the same criteria will apply to the domainer who must determine the level of risk and the amount of exposure he is willing to subject himself to. There is no pat answer- it's a matter of the makeup and the chemistry of the two parties that are involved.
I have, only once, (when I was less informed), intentionally attempted to profit directly from another companie's branding, and in that instance, I was doing so by using the companies stock ticker symbol, (which is not trademarkable). In that situation, it was a company that I like, they approched me non-aggressively and w/o threat, and I complied to their wishes and transferred the name(s), to them. I have been contacted by legal departments who, on behalf of their client, have made fair offers for domains, (probably because their case would have been weak and/or it was less expensive to pay the enduser market value for the name, based upon comp sales, than to pay the legal fees involved), and successful transactions have resulted. I have also been contacted by legal firms who, I am certain, were "feeling me out", and testing for vulnerability. In those instances, having the name listed at a ppc site, definitely, would have been a bad idea. In one recent instance, I scrambled to take the name off of a ppc page, despite the fact that it was an acronym and a TM dispute over the name would have been a stretch on their part.
My general approach to the squatting/TM issue:
1) Stay away from domain names where there could be a TM issue and don't make benefitting off of someone else's branding the primary reason for registering a name. (A question of ethics as well as liability, IMO).
2) If the name is generic but associated w/ a product, ie Apple, use the name in it's generic sense and not in a way that would compete in the industry of the TM holder.
3) When in doubt, play it safe and conservative, (as per primacomputer's suggestion of keeping the name on the registrar's DNS).
4) The primary intent for the name's use is for development and not for resale or ppc income.
This my own POV and not proselytization. Different strokes ...
calling us "cyber squatters" and threatening all sorts of lawsuits etc because we won't just give him the domain that "we aren't using" (going to a ppc).
It's just a hangover from the late 90's.
True, true. (Although an ostrich has never been observed to do so), the metaphor of an ostrich hiding by putting it's head down a hole comes to mind. Your unfriendly adversary has neglected a 21st century internet equation:
Traffic= $$'s
∴ DomainNames=Commodity