discuss New ways to sell domains?

[Arpit131]

Hello guys..
Let's discuss new ways to sell domain names.

It's been quite sometime since we happened to brainstorm on this particular things.

Last I heard, someone was using Twitter ads to sell their domain names and it was working for them!

Let's discuss some more on this..
Think of the craziest ways and share it here. Who knows, something worthwhile comes up maybe!!

The idea is to think out of the box! Go crazy!
Share the best way you could think of

 

[DOMAIN ILLUMINATI]

Talk with someone about something and when you have to cough / sneeze, then include your domain name into that cough / sneeze in an inconspicuous wayyy

 

[EbookLover]

Has anyone tried an approach of offering the domain name with a startup website?

Bob, this is an old technique and it isn't worth the hassle anymore. The amount of extra money you might get from adding a simple website to the domain is negligible and when you take the time involved it's not worth it.

If you want to sell a website for substantial prices, it has to have traffic and sales (proven).

You have to consider the headache it causes after you sell even a simple website. most of these buyers have no clue about anything to do with website creation and maintenance so they will constantly be contacting your for advice/help. Top it off, if you sell them hosting, then you have another headache - tech support. In the end, you find yourself wasting time for what amounts to nickels and dimes when you could be focusing on something more profitable.

In the end, it's just not worth it unless you are selling established sites and have enough sales to actually get a premium price from serious buyers.

 

[Ostrados]

Most of these marketing methods are like throwing darts in the dark.

The most promising method I read about in NP (I am not sure if it is mentioned in this thread because I didn't read all the posts) is using paid ads in LinkedIn with very specific targeting, where you target business owners of companies with 100+ employees, that are within a niche related to your domain, and show your AD with BIN price on it to minimize clicks from users that cannot afford the domain. This method is only effective for high value domains that worth re-branding from buyer point of view, and worth advertising costs from seller point of view. I didn't try this method yet but it is in my mind and I will certainly give it a shot.

That being said above method is only effective for companies that may do re-branding, which could be small percentage of potential customers for you domain. The larger percentage of potential end users are startups that are still looking for a name, the best way to reach those potential customers is through brandables marketplaces such as BB & SquadHelp. Reaching those customers outside of these well known marketplaces is very hard, I don't know about any effective method for doing that, other than shooting in the dark methods.

 

[DOMAIN ILLUMINATI]

I have another "idea", although I assume it is not really newww

Anyway, one could try to...
...present it as "NOT FOR SALE" because people want what they (seemingly) can't gettt
Of course don't forget to add your contact info hahaahaaaa

 

[Justinas]

Perhaps find people online with similar businesses that has to do with your domain name. Although it could take ages to find the right buyer, however there's plenty of forums and sites that allows you to promote your domains.

You could create a blog with just your domains(if you have lots of them), or even a website. In conclusion, it takes time and patience and dash of effort to look out there for any potential buyers across the web and public. Don't put your nose down, be patient.

Only if you have very short and good name associated with widely usage of its service around the globe. This could make sales quicker as demand is huge for them. However to find 1-4 letter .COM TLD is hard to find these days, but it doesn't mean that the game is over. New gTLDs being adapted across sectors online and it is still good time to register something unique such as: Economic.energy and Webcam.dance

They are more direct to the purpose of the service you will provide online. Personally they will take the market very soon, as .COM getting out of range, due to large amount registrations, and raising difficulty to find short and attractive names.

 

[BrandEntrance.com]

Stand on the street corner and hawk your names

Hawk.Best

 

[Bob Hawkes]

I tend to agree with the simple view @Daniel Lorentsen expressed that the most important single thing to sell domains that someone may readily guess (i.e. generic single words and two or three word likely expressions) is to have an active and effective lander. I am surprised how often this seems not to be done - either no active lander or some sort of parking page that hide that the domain name is in fact available.

For brandable domain names I would argue that you probably need to be on one of the brandable marketplaces, because that is where people go to look for that sort of domain name.

Roughly speaking domain names are used for three main things and can be considered the following types:

1. branding/company name
2. descriptive name for product being offered
3. campaign specific or product specific marketing

Now clearly they can overlap - like Hotels.com is both 1 and 2, and sometimes a marketing campaign will cover both 2 and 3.

I think that the industry needs a new kind of marketplace that does not deal with brandable names (no made up words) but rather caters to category 2. For example I could tell them that my product is golf clubs and they would show me various phrases available in various extensions that fit that product closely. Now services like Dofo may make such a marketplace unnecessary, as they consolidate search, but I still see a need for a product in that.

The campaign specific is even less general and harder to imagine an effective selling strategy. I think ultimately here is where a real estate professional model makes sense. An organization comes to a phrase specialist with a request like "I want to run a marketing campaign for xyz" The professional comes back with a list of phrases that are available for consideration. Some sort of network listing professionals with phrase expertise in different areas might be helpful. This whole area is still in its infancy.

Bob

 

[golan]

The most promising method I read about in NP (I am not sure if it is mentioned in this thread because I didn't read all the posts) is using paid ads in LinkedIn with very specific targeting

And the credits go to @Riz M.

 

[EbookLover]

I have another "idea", although I assume it is not really new

Anyway, one could try to...
...present it as "NOT FOR SALE" because people want what they can't get
Of course don't forget to add your contact info ha

What do you mean? Like this?

Landing page...

This domain is NOT for sale at any price
as it is invaluable and thus PRICELESS.

Please contact Joe Blow at [email protected] if interested in making an offer.
​

 

[Bob Hawkes]

The this domain is not for sale ultimately paid off big for Matt Blaze with crypto(.)com apparently!
I actually see some merit in the approach for a class of domains. People do naturally value higher what they can not have.
Bob

 

[DOMAIN ILLUMINATI]

What do you mean? Like this?

Landing page...

This domain is NOT for sale at any price
as it is invaluable and thus PRICELESS.

Please contact Joe Blow at joe.blow @ whatever.com if interested in making an offer.
​

Yes thats about what I meannn

I just would use the email - address "notforsale @ example.top" and would set up an automatic response like "Dear X, thanks for your offer but this domain name is not for sale - except you make the right offer. Best regards, X".

 

[DOMAIN ILLUMINATI]

The this domain is not for sale ultimately paid off big for Matt Blaze with crypto(.)com apparently!
I actually see some merit in the approach for a class of domains. People do naturally value higher what they can not have.
Bob

Indeed, the crypto.com - case / sale is a very good exampleee

 

[Ostrados]

And the credits go to @Riz M.

Yes I learned about LinkedIn method from him there was a thread about it on NP.

 

[bobbarato]

Pay escorts ( aka. Hookers ) in NYC and Las Vegas to advertise your name to their high end clients

Um..is this thinking inside or outside..the box? I want the Vegas franchise!

 

[namua]

I will say promote your brand, online and offline both. It will surely help. Of course, you should have the varieties to meet the demand.

 

[Dandelion]

Maybe knocking on doors

 

[Bob Hawkes]

Does anyone know if any registry has ever incorporated a marketplace where they (or third parties) could resell domain names in that extension. I am thinking something like an analogy to auto dealerships. You can buy new premium or standard names in the extension, but they also have a "preowned" section where names are listed both by the registry (who might have taken names back on an upgrade to a better name in the same extension) or by third party.

Clearly it would not work for most extensions, but I wonder if something like .io, .tv or .app (with well defined end users for the most part) it might be attractive.

Bob

 

[Bob Hawkes]

Has anyone tried selling domains with a time limited money back guarantee? I was on the Huge Domains site and notice they do that (30 day money back). I realize it would be awkward and ties the name up, but wonder if consumer trust would allow enough more sales to make it worthwhile. Anyone doing it?
Bob

 

[Domains - Wanted]

Anyway, one could try to...
...present it as "NOT FOR SALE" because people want what they (seemingly) can't gettt
Of course don't forget to add your contact info hahaahaaaa

Working on something along these lines myself. Seriously!

Although not above selling if the right buyer with the right offer comes along, I'm not very keen on unloading my domains just yet. Hence, I can afford to risk it, experiment along the "Not For Sale" line...

 

[DOMAIN ILLUMINATI]

Working on something along these lines myself. Seriously!

Although not above selling if the right buyer with the right offer comes along, I'm not very keen on unloading my domains just yet. Hence, I can afford to risk it, experiment along the "Not For Sale" line...

It's worth a try but one can assume that most buyers will realize this cheap psycholical tactic
However, this does not mean that it retains its effect on the mind and therefore it can help to achieve a higher priceee