New 'Sponsored Ads' in Google Search Results?

[FPForum]

Anyone else notice a change in Google's 'Sponsored Ads' portion of the SERPS?

Maybe this isn't brand new, but I use Google almost daily and it's the first time I've noticed it as opposed to when Google ad the extremely noticeable yellow/orange-ish background behind their ads before.

This looks like it could have a major impact on all SEO'ers. I would say to the average user "uptime robot" which is the one I clicked actually looks like #4 and not #1...

 

[JB Lions]

First time I'm seeing it too, they were testing/it was being talked about last year:

http://searchenginewatch.com/articl...low-Ads-Label-Now-Showing-on-Desktop-Searches

I guess the FTC was getting at them, they were too blended with the natural SERPS, kind of like Yahoo is now, I don't even see shading with them.

 

[FPForum]

First time I'm seeing it too, they were testing/it was being talked about last year:

http://searchenginewatch.com/articl...low-Ads-Label-Now-Showing-on-Desktop-Searches

I guess the FTC was getting at them, they were too blended with the natural SERPS, kind of like Yahoo is now, I don't even see shading with them.

Exactly what I was thinking..To the average user this is going to push all the #1 spots down to #4..But, I see this sending Adwords clicks up 10-fold.

This sucks if they're gonna be using this new layout now!

 

[JB Lions]

I don't know, think it would actually have the opposite affect. People generally don't like clicking on ads, that's why the search engines tried to blend them in the first place, making them look like the natural serps. I think if it was up to them, they wouldn't want to label them. But I think something with the FTC and then reading something about some EU decision kind of forced their hand to label them clearly.

Do the same search on Yahoo:

http://search.yahoo.com/search?p=uptime+monitor&ei=UTF-8&fr=moz35

See how it's all blended together, all white background. Just the word ads in the same color text as everything else. They're trying to hide it as much as possible.

 

[enlytend]

FWIW, I'm not seeing this. I believe they're still testing.

On one hand, people are less likely to click "ads". On the other hand, the yellow draws your eye like a magnet... will be interesting to see which format wins out.

Pusing #1 down to #4 - not sure I see your point there? Nothing new with ads above the serps - they've been around for a long time. For popular local searches like "plumber nyc", it's all Google properties (local G+ pages and adwords) above the fold.

Google's out to make money, not friends.

 

[domainbartender]

I noticed the change too. Honestly, I like it. Could use a bit of change every now and then, and for today this was it.

 

[FPForum]

It was the white blending backgrounds that lead me to believe it pushed #1 down to #4..

As you notice, now the 'Ads' icon is in the same place as pictures and logos and stuff from peoples G+ (like the result under the link I clicked)..I agree, this should be interesting to see what kind of results they show..

According to some other people I've talked to, Google has been testing this for a while. Guess it just now reached my region.

 

[saytouqeer]

Now people make difference between the Google Adwords Ads and the Google organic result by the search engine optimization.
I think this is plus point of the Seo specialist who doing the jobs in search engine optimization.