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New Parking Concept

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domainpark

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Hi All

Well I have hinted in some of my recent posts of a new idea for the domain parking industry so here we go.

I want to start a domain parking co that will in the long term cater to the advertisers themselves. So in other words sell ad space on a parked domain right to the advertisers.

The biggie that this domain parking company will allow and the advertisers will know this is the arbitrage style traffic.

Right now I am in the very start of the program and I know it wont happen overnight.

I am right now looking to see what sort of support a parking program like this might get from the industry overall.

I am also looking for some domain parkers who might want to help with this project. I will need help with things like:

Design Of Templates ( PICS, ETC)
Site Design
Customer Service Reps
Marketing Reps
etc.

I have ideas on how the program will get started and that at least for now I will be kept them secret til the program does actually start hopefully in the coming days.

Pls PM or post any comments on this Next Frontier In Domain Parking.
 
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I don't see how this works for the advertisers, why would they buy arbitrage traffic when they can get it directly from Google at a fraction of the price?
 
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Timewarp said:
I don't see how this works for the advertisers, why would they buy arbitrage traffic when they can get it directly from Google at a fraction of the price?

This is not the concept of the program

The domainers will get allowed to do arbitrage traffic and the advertiers will know its arbitrage style traffic and actually have the choice to allow it or not.

So essentially the advertisers will choose where their ads are placed and what style of domain traffic.

One catagory will offer 100% natural style traffic.( Type Ins, Expired, Etc)
One catagory will offer purchased ( arbitrage style traffic) .
 
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When you explain to advertisers that you want to arbitrage them they will only want to pay you pennys a click
 
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johname said:
When you explain to advertisers that you want to arbitrage them they will only want to pay you pennys a click

Again the whole concept of starting the parking co is giving the advertiser the choice of where his or her ads will get placed.

I want the option for the domainer of purchasing traffic to their parked domain and the advertiser knows of it and allows it.

Again the whole concept of starting the parking co is giving the advertiser the choice of where his or her ads will get placed.

I want the option for the domainer of purchasing traffic to their parked domain and the advertiser knows of it and allows it.

This will allow the domainer the highest $$$$$ per click since essentially the parking co. will get the $$$ direct from the advertisers then pay a % right to the everyday domainer.
 
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Ok, this is the advertisement supply chain as I know. If the following chain is not correct, please let bring it up so we can all benefit from this discussion.

Advertisers >> Marketing Consultants >> Ad Feed Providers >> Parking Companies >> Parked Domains / Domainers.

So, your new program will bypass all the middlemen and becomes...

Advertisers >> Parked Domains / Domainers (if you give out 100% revenue)

Advertisers >> Your Parking Co. >> Parked Domains / Domainers (if you earn a % on the parking revenue)

Is this going to be your model?
 
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PowerUp said:
)

Advertisers >> Your Parking Co. >> Parked Domains / Domainers (if you earn a % on the parking revenue)

Is this going to be your model?

This is the business concept for the parking co.

The %'s will vary

I am hoping as high as 75% to the domainer with a start at like 50% or so.

So if a advertisers actually spends $1 the domainer will get as high as 75c of the click.
 
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domainpark said:
Again the whole concept of starting the parking co is giving the advertiser the choice of where his or her ads will get placed.

I want the option for the domainer of purchasing traffic to their parked domain and the advertiser knows of it and allows it.

Again the whole concept of starting the parking co is giving the advertiser the choice of where his or her ads will get placed.

I want the option for the domainer of purchasing traffic to their parked domain and the advertiser knows of it and allows it.

This will allow the domainer the highest $$$$$ per click since essentially the parking co. will get the $$$ direct from the advertisers then pay a % right to the everyday domainer.

No, this will be low quality arbitrage traffic so they will get low $$$ per click even without middlemen. Advertisers will pay for results and this kind of traffic does not convert to sales in most cases. There may be a niche this works well for but I don't think arbitrage is banned at other parking places, it's just not economical anymore and hasn't been for years. Your cost of buying traffic will be higher then advertisers will pay you for it.

Check this thread for a new parking concept, they pay 80% and provide a script that builds a mini niche site on your parked domains.
http://www.namepros.com/parking-and-traffic-monetization/439126-opinions-on-adegro-parking.html
 
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Timewarp said:
No, this will be low quality arbitrage traffic so they will get low $$$ per click even without middlemen. Advertisers will pay for results and this kind of traffic does not convert to sales in most cases. There may be a niche this works well for but I don't think arbitrage is banned at other parking places, it's just not economical anymore and hasn't been for years. Your cost of buying traffic will be higher then advertisers will pay you for it.

Check this thread for a new parking concept, they pay 80% and provide a script that builds a mini niche site on your parked domains.
http://www.namepros.com/parking-and-traffic-monetization/439126-opinions-on-adegro-parking.html

I beg to differ on the whole arbitrage factor.

The parking co I am going to setup will give the actual advertiser the choice of allowing promotions of the domains with their ads on them or not.

There are many advertisers that choose the pay for action places and 100% allow purchased traffic in that aspect of marketing. So the parking program I am starting gives the advertiser that option. Its not google or yahoo saying when, where and how ads get placed its the advertiser themself.

That's the whole key to this concept. Its brings domain owners and advertisers together.
 
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I think you will find that most advertisers won't want to be advertising on parked pages, but good luck in your endeavor; I look forward to seeing how it goes.
 
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netmeg said:
I think you will find that most advertisers won't want to be advertising on parked pages, but good luck in your endeavor; I look forward to seeing how it goes.

Thanks for the well wishes.

I am hoping a strong marketing strategy will help bring the advertisers. Just a few happy advertisers and hopefully snowball after that.

Advertisers are paying high $$$ now for their ads getting placed on parked domains as it is.

A good strong company that caters to their wishes hopefully will also bring RESPECT to the domain industry overall!!!!!!!!
 
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Maybe a fusion of cpc and cpa a guaranteed cost per click to the domain holder and a performance incentive payment for each sale ..allowing the advertiser a low start up cpc and rewarding the domainer for resulting sales ....you would need great tracking ..
 
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netmeg said:
I think you will find that most advertisers won't want to be advertising on parked pages, but good luck in your endeavor; I look forward to seeing how it goes.

Domain parking is one of the highest converting forms for PPC advertising. Advertisers are willing to advertise on direct-navigation search.
 
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biohammer said:
Maybe a fusion of cpc and cpa a guaranteed cost per click to the domain holder and a performance incentive payment for each sale ..allowing the advertiser a low start up cpc and rewarding the domainer for resulting sales ....you would need great tracking ..

This concept of CPA with domains is good in nature , yet not what I am starting.

I will offer advertisers and domain owners alike incentives on advertising and parking domains. That aspect I am keeping secret til the program gets started.

cfguru360 said:
Domain parking is one of the highest converting forms for PPC advertising. Advertisers are willing to advertise on direct-navigation search.

100% agree Matt

I know from someone who essentially started his program from just a simple idea. I know it can in fact get accomplished.

Any help along the way is always appreciated!!!!
 
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cfguru360 said:
Domain parking is one of the highest converting forms for PPC advertising.


Yah? Someone should find a way to let the advertisers know that.

Doesn't matter what the reality is, if the perception is bad enough.
 
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netmeg said:
Yah? Someone should find a way to let the advertisers know that.

Doesn't matter what the reality is, if the perception is bad enough.

Thats my goal to have advertisers know that parked domains is in fact a GREAT way to have conversions on traffic.

The process of signups I intend for domain owners will be EXTREMLY tight. I will have the nature of the traffic, where their other domains are parked, and essentailly a application of traffic sources to know where to place xyz domainer.
 
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