advice Neologism or Keyword?

[Anjani]

From what i read , creating a word that does not already exist is called Neologism.
Supposedly, These made-up names are popular with companies because they allow them to truly start from scratch. They can build a brand voice and message that is free from any existing idea or opinion that a customer may already have.
Maybe they are also easier to trademark, and there is less competition for the domain name, social media handles and search engine visibility.

For Example - rethrill.com is a made up name and i believe it can be used by a viagra competitor

Did anyone have success with made up names or is it still all about exact match keyword?

 

[Anjani]

Is Neologism a fancy name for brandable domains like those available in Brandpa?

 

[Anjani]

Got the answer from an old post

https://domainnamewire.com/2015/05/20/recapping-namejets-hot-domain-name-sales-month/

Here we have a pair of single-word brandables – what I’d call pseudo-words or neologisms to distinguish them from 2-word brand phrases, brandable dictionary words, and common phrases. There were actually half a dozen more such domains that sold during April, but I’ve grouped them differently in the next table.

Domain Name End $ Domain Name End $
AlRajhi.com 11200 Anchi.com 5620
Daleng.com 4100 Alutec.com 2767
Extabit.com 2599 VistaAlegre.com 2532
BancoBrasil.com 2415 Fatec.com 2210
Abcon.com 2207 LArche.com 2085
Each of these domains matches 1 or more preexisting brands, which either use a longer domain or a different non-.COM extension. While they may have intrinsic value – BancoBrasil.com is Portuguese and “L’Arche” is French – these prices were undoubtedly influenced by the availability of preexisting websites to sell to. Nothing wrong with that necessarily. However, onlookers would be wrong to conclude that similar domains will command similar wholesale prices.