As for why NameSilo raised the price, this was entirely predictable. The Versign unit rebate program eventually becomes an unattainable treadmill the moment where a registrar fears they can no longer beat the quarterly quota from the previous year. It is a mathematical certainty when it comes to new registrations.
As I have stated before, the big question for NameSilo is whether they can refinance the debt through an equity issuance before the debt (a current liability now) comes due. If they can do it without tanking the share price, they have a sustainable enterprise.
https://seekingalpha.com/symbol/URLOF/cash-flow-statement#figure_type=quarterly
https://seekingalpha.com/symbol/URLOF/balance-sheet#figure_type=quarterly
Looking at the daily trading volume, there are tough odds for a major equity issuance. Theoretically a reverse split followed by an uplisting onto a major exchange would help with trading liquidity. A lot of early institutional money recently exited out of Godaddy and may reinvest back in the sector. It could happen.
If I had to bet, my prediction is that the company will be sold within a year. They have a good brand, capable people and a significant customer base. Alternatively I could see a scenario where the debt holders will end up owning the company. The debt is unserviceable from operations.
PS - For NamePros members, it is still $8.49 at Epik for all-inclusive, full-service and no-nonsense .COM for registration, renewals and transfers. Steady Freddy.