Mystery shopping your domains?

[Kyle Tully]

If you’re using a 3rd party lander / broker do you mystery shop your domains?

E.g. fill out the lead form with an anon contact and see what a prospective buyer would experience.

I’ve been running a few experiments and so far the gap analysis of what I’m seeing Vs what a world class conversion process looks like is pretty far apart.

For example:

- questions used during lead collection not respected nor leveraged by the broker
- 30-60 minute time for broker to respond
- email templates a little clunky and repetitive (feels robotic not like talking with a human)
- very transactional responses (linking to cart instead of giving price info) and not using info given during lead collection to build a relationship, engage, or sell.

Interested to hear what others have experienced. But I can see why many people choose to broker their own names.

 

[dirk]

I suspected AN was the one being being questioned as soon as I read your opening post.

AN is going downhill.

I had a lead, broker was messing about basically (slow, unresponsive), closed in private at 1.7x I quoted them through AN. Zero commission.

 

[Kyle Tully]

After a quiet few months on Afternic with plenty of leads but no sales, and partly due to the results of this mystery shopping, I switched all my inventory under 9888 to the new custom lander a few days ago and have already got an "on hold" name.

Will stick with this lander for the time being and see how things go.

May move higher priced names off Afternic and self broker them. I'm 1/1 self brokering in the past week

 

[Recons.Com]

After a quiet few months on Afternic with plenty of leads but no sales, and partly due to the results of this mystery shopping, I switched all my inventory under 9888 to the new custom lander a few days ago and have already got an "on hold" name.

Will stick with this lander for the time being and see how things go.

May move higher priced names off Afternic and self broker them. I'm 1/1 self brokering in the past week

you mean custom lander by AN? Wasn't it reported to be still buggy? Does it show the bin price?

 

[Kyle Tully]

you mean custom lander by AN? Wasn't it reported to be still buggy? Does it show the bin price?

Sorry mate missed this question earlier, yes AN custom lander.

Ended up moving everything to that lander.

Sales up 3X vs the RP lander over similar time period.

Had a quiet Feb/Mar so testing the old BIN lander now.

 

[DomainThrive]

Sorry mate missed this question earlier, yes AN custom lander.

Ended up moving everything to that lander.

Sales up 3X vs the RP lander over similar time period.

Had a quiet Feb/Mar so testing the old BIN lander now.

It would be good if Godaddy AB Tested and gave us the data on what converts better at each price bracket. Its in every ones interest. Getting useful data out of them is like trying to get blood from a stone sometimes. They could have easily split test this already and let us know.


BIN VS Custom at below $5000 etc etc

Also pricing tests and effect on STR

More data would benefit everyone.

 

[Recons.Com]

Sorry mate missed this question earlier, yes AN custom lander.

Ended up moving everything to that lander.

Sales up 3X vs the RP lander over similar time period.

Had a quiet Feb/Mar so testing the old BIN lander now.

For any test to be meaningful, they have to be randomized and simultaneous. This will take care of normal seasonality and the seasonality of Godaddy's buggity.

 

[Kyle Tully]

Yeah none of my testing (or theirs) is statistically significant or meaningful, more superstitious

Different landers will work better at different price points but also with different names, time of year, buyer etc and with such small data set from any one seller it’s all rather useless to draw much from.

 

[VivifyDomains]

It would be good if Godaddy AB Tested and gave us the data on what converts better at each price bracket. Its in every ones interest. Getting useful data out of them is like trying to get blood from a stone sometimes. They could have easily split test this already and let us know.


BIN VS Custom at below $5000 etc etc

Also pricing tests and effect on STR

More data would benefit everyone.

If you hover over the ? symbol when choosing landers it actually does give you some info but not very specific.

So RP for mid to high priced domains, BIN for lower value. They don't give any price ranges though. If we use their Govalue as a reference, most domains are valued at around $2k so this may be what they mean by average.

If that's the case then this might mean roughly <$2k = BIN lander (or custom lander with BIN option), >$2k = RP lander.

Although, the fact that even experienced domain investors can't confidently say which lander is best, it probably makes no noticeable difference in the long run. Eg: